AMA TV: The Marketing Channel

Why Social Media is Not Free

According to Sujata Ramnarayan of strategic marketing consulting firm, SMStrat, there’s a misguided belief among many marketing professionals and... [more]

Keywords: social media, social media tools, facebook, twitter, 05.21.12

From Research to Relationship

Traditional marketing research as we know it could soon be a thing of the past. According to Manila Austin and Julie Wittes Schlack of online commun... [more]

Keywords: social media, communispace, manila austin, julie wittes schlack, community based marketing

Smile, You Are Hired! - Tips and Advice on your...

When we visit a person’s social media page, our eyes naturally go to the photo. If the photo is bad or inappropriate, you can’t undo that first... [more]

Keywords: debra wheatman, social media, advanced social media, careers done write, 07.23.12

P&G Turns Satire into a Solution, Credibility...

Make the best of every situation! In this show, find out how consumer packaged goods company P&G turns satire into a solution. Also, discover how... [more]

Keywords: GfK, social media, 08.13.12, proctor and gamble, p&g

Justify Your Marketing Budget, ROI Tips from...

Take five, and brush up on optimizing your marketing ROI! Jeffrey Hayzlett, Jim Sullivan, and other experts cover a lot of ground - from maximizing b... [more]

Keywords: Jeffrey Hayzlett, social media, colloquy, roi, 08.27.12

Deciphering Marketing Research Online:...

There will come a time in every marketer’s career when he or she will be tasked with the job of gathering feedback from their customer base. Luckily,... [more]

Keywords: social media, marketing research, virtual event, 06.11.12

What to Include in Your Nonprofit’s Marketing...

With state and local governments challenging the property tax exempt status of nonprofit health care entities, the record of how hospitals support a... [more]

Keywords: social media, advanced social media, nonprofit, health care, northwestern memorial hospital

Keys to Successfully Managing a Panel Interview

As a candidate in the interview process, the thought of having a group of people evaluating you all at once can be a bit overwhelming. But with... [more]

Keywords: careers, stacie garlieb, successful impressions, professional development, 05.21.12

Marketing Value: The new service-dominant...

In the latest thought leadership segment pulled from Marketing News’ 75th-anniversary, marketing professors Robert F. Lusch of the University of... [more]

Keywords: 05.21.12, robert f. lusch, stephen l. vargo, customer life time value, customer strategy

Doing Well by Doing Good: The Benevolent Halo of...

Companies use all sorts of techniques and tools to keep their brand in the best possible light with their customers. Now a series of empirical... [more]

Keywords: cause marketing, 05.21.12, marketing science institute, sean blair, alexander chernev

Museum Marketing in the Digital Age, Branding...

From push to pull, to multi-channel communications - the digital age has changed the way even old industries have marketed for years. Find out how th... [more]

Keywords: branding, GfK, website, social media, job search

Social Media, Panel Interviewing, cause...

Attention Marketers- Tune in to hear about topics ranging from social media & careers. Myth or fact that social media is free, career expert... [more]

Keywords: branding, stacie garlieb, social media, facebook, twitter

Advanced Social Media. Turning Followers into...

Developing a social media presence is an art form and once you’ve mastered that first step, few road maps exist for what comes next. [more]

Keywords: social media, dana vanden heuvel, 10.22.12, Training, social marketing

Bring Analytics Out of the Basement

Measurement has always been a key component of marketing, and the emergence of analytics has taken measurement to a whole new level.  But as Paul... [more]

Keywords: social media metrics, strategy, prophet, analytics, metrics

A 'Revolutionary' Rebrand and Why Things Catch On

Description: A ‘Revolutionary’ Rebrand: Hear how The Connecticut Office of Tourism uses crowdsourcing and social efforts to build a state brand... [more]

Keywords: debra wheatman, youtube, social, media, 05.20.13

How To Be Truly Happy At Work, and Are...

Handwritten notes might be a rare commodity these days, but they’re a way to stay top of mind with business clients. In this episode, we share some t... [more]

Keywords: Video, digital, strategy, career, research

Building Blocks for a Successful Loyalty Program...

Following its marketers' lead, the US military is going digital - find out why and how! Also on this episode, we'll uncover how to improve the cust... [more]

Keywords: stacie garlieb, successful impressions, digital, career, gamification

How Cross-Platform Media Consumption is Changing...

Should you spend your marketing dollars on mobile, online, television or a hybrid combination?  Tune in to this episode to learn how cross-platform... [more]

Keywords: Sima Dahl, Jeffrey Hayzlett, branding, networking, advertising

Marketing a Best Seller & The Benefits of...

Marketing a best seller is no easy task! Discover tips on how to target your audience and position the author. Read the full articles feature... [more]

Keywords: stacie garlieb, successful impressions, digital, social media metrics, strategy

How You Can Use Augmented Reality to Drive Sales...

What does augmented reality mean for retailers? Tune into this episode to find out how this new visual technology can redefine the way consumers... [more]

Keywords: Marketing, technology, retail, tim tyrell smith, google

How Under Armour Moved Beyond "Shrink it and Pink...

If the demographics, women and LGBT, are nowhere on your marketing radar...pay close attention.  During this episode, hear HOW and WHY some companies... [more]

Keywords: Marketing, Sima Dahl, branding, networking, advertising

Quick Tips on Social Media & How to be a Great...

Got a crisis? During this episode, learn to take control of your digital reputation. You’ll also hear from Jeffrey Hayzlett about the secret to being... [more]

Keywords: b2b, strategy, best practices, youtube, social

Why Big Brands are Searching for Success Through...

Big brands such as Microsoft are diving into the content marketing game - find out why their success hinges on a self-deprecating sense of humor.... [more]

Keywords: branding, debra wheatman, resume, strategy, career tips

What Makes Online Video Viewers Share Clips &...

More companies are now tapping into the video phenomenon by creating content for the sole purpose of going viral. During this episode, find out what... [more]

Keywords: stacie garlieb, brand, strategy, hyundai, prophet

Gaining Marketing Leverage with The Nutcracker,...

It's a big part of American Holiday tradition, and it plays a big role for American marketers. Find out why The Nutcracker... [more]

Keywords: GfK, partnership, social media, content, media

Engage Marketing's Most Valuable Generation &...

Don't miss the mark! Find out how to engage marketing's most valuable generations - the Baby Boomers. Also on this episode, find out if your personal... [more]

Keywords: Jeffrey Hayzlett, debra wheatman, careers done write, colloquy, 11.19.12

A New Approach to Cause Marketing and How to...

Give a little, get a lot! In this episode, hear about a new approach to cause marketing. Also, how to measure brand strategy and social media, and... [more]

Keywords: Marketing, GfK, resume, strategy, career

Landing Your Dream Job with Class, Location...

You're hired! Now what? In this episode, learn the 3 things to do when you land your dream job. Also, find out how to take social media beyond marke... [more]

Keywords: branding, network, dana vanden heuvel, marketingsavant, research

AMA TV: Gap Goes Back to Basics

Attention Marketers: AMA TV brings you another great episode of marketing news and insights. Hear about big brands, networking and customer loyalty!... [more]

Keywords: 11.21.11

AMA TV: Pandora’s Marketing Success, Value of...

The American Marketing Association welcomes you to the first episode of AMA-TV. Tune in twice monthly for the latest in marketing information and... [more]

AMA TV: Starbucks Launches Fundraising Promotion,...

Attention, Marketers! During this episode hear about Starbucks fundraising promotion for jobs program, job seekers, your job search is an... [more]

Keywords: 11.07.11

AMA TV: Brand Differentiator, Changing the Game,...

Attention marketers, we have a great show lined up for you this week! You’ll hear how Staples-owned office supply website, Quill.com, differentiates... [more]

Keywords: Jeffrey Hayzlett, QR Codes, debra wheatman, brand differentiator, 1.23.12

Sustainable marketing strategy, successful brand...

Attention, Marketers! Hear about Denver-based Chipotle Mexican Grill Inc.'s new experiential marketing strategy complete with product sampling,... [more]

Keywords: 10.24.11

AMA TV: US Tourism Marketing, Powerful Personal...

Welcome to another episode of AMA TV! During this episode you'll hear about tourism marketing, the push that touts 'United States of Awesome... [more]

Keywords: 1.09.12

AMA TV: Telecommunications New Tools &...

Attention marketers, we have another great episode for you! Hear about: Advances in communications technology are helping product-centric companies... [more]

Keywords: 12.14.11

Green global brands, networking: better to stay...

The American Marketing Association welcomes you to another edition of AMA-TV: The Marketing Channel. Tune in twice monthly for the latest in... [more]

Keywords: 09.12.11

Nostalgia marketing, networking 101, in the...

Welcome to another episode of AMA-TV: The Marketing Channel. During today's show, find out why companies are turning to nostalgia marketing, GfK... [more]

Keywords: 10.10.11

Tourism marketing, resume tips, getting happy &...

The American Marketing Association welcomes you to another edition of AMA-TV: The Marketing Channel. Tune in twice monthly for the latest in... [more]

Keywords: 09.26.11

AMA TV: McDonald's Sustainability, New Year New...

Want some environmental responsibility with those fries? During this episode you'll hear about how McDonald's Scores Itself on Sustainability, 3... [more]

Keywords: career, sherri thomas, McDonald's, Sustainability, 75th Anniversary

AMA TV: Quarterback Tim Tebow for Jockey, Career...

Love him or hate him, Denver Broncos quarterback Tim Tebow was one of the most talked-about sports figures of the past year. During this show, hear... [more]

Keywords: sherri thomas, Denver Broncos, Tim Tebow, NFL, Career Reinvention

AMA TV: B2B Companies Boost Small Business's via...

Attention Marketers, we have a great show lined up for you! Hear how B2B companies are using their own brands to boost small businesses, and how... [more]

Keywords: branding, debra wheatman, b2b, 05.07.12, smb

AMA TV: Winning Cause Marketing Initiatives,...

Attention Marketers! During this new episode you'll hear about winning cause marketing initiatives and how to use Pinterest in a job search. You'll... [more]

Keywords: cause marketing, job search, bernie borges, water conservation, park&co

Building Blocks for a Successful Loyalty Program...

Following its marketers' lead, the US military is going digital - find out why and how! Also on this episode, we'll uncover how to improve the cust... [more]

Keywords: stacie garlieb, successful impressions, digital, career, gamification

How Marketers Can Affect Change in their...

We all want to be the marketer who can affect change in our organization… But how? We posed that question to best-selling author, marketing consultan... [more]

Keywords: Marketing, Jeffrey Hayzlett, branding, strategy

The Secret to Being a Great Marketer

Best-selling author, marketing consultant, and AMA member Jeffrey Hayzlett reveals the secret to being a great marketer. [more]

Keywords: Jeffrey Hayzlett, great marketing, secret to marketing, marketing tip

Privacy Remains Concern for Mobile Consumers

We all know how rapidly the mobile market has grown. But as the number of mobile users continues to grow, the concerns users have about safeguarding ... [more]

Keywords: mobile, privacy, catalysis, david crabtree, pew internet and american life project survey

Hayzlett on Leadership

Best selling author, marketing consultant, and AMA member Jeffrey Hayzlett talks about one of the most essential traits of a highly effective... [more]

Keywords: Jeffrey Hazlett, Leadership Tips

Consumer Trends and the Future of Marketing

Consumer wants and habits can change just like that. To stay ahead, marketers need to understand the larger societal trends shaping their behavior. ... [more]

Keywords: Marketing, research, consumer, Kathy Sheehan, trends

The Facts: Promotional Products Work!

Marketing, at its core, is simple �" you promote it, they buy it. How you execute your promotion is where it gets a little tricky. A recent study... [more]

Keywords: research, study, online, promotional, product

Purchase Journeys in the Digital Age

From awareness to consideration in buying, purchase journeys are complex--even more so in the digital world. GFK's Florian Kahlert, an expert in... [more]

Keywords: Marketing, advertising, digital, tips, techniques

Compete and Sustain Growth Through Customer...

How intimate is your organization with its customers? If the answer is not enough, the organization may be losing out on significant marketing... [more]

Keywords: bryan pearson, loyalty, growth, customer, one

Green Marketing is a Moving Target

From organic foods to recyclable containers, “green” products have become ingrained in our everyday lives. But how consumers respond to different... [more]

Keywords: GfK, green marketing, tim kenyon, green gauge study

What's ROI?

Countless marketing departments have spent countless hours measuring the impact of the campaigns they launch. But as best-selling author, marketing... [more]

Keywords: Jeffrey Hayzlett, roi

Marketing to the Multicultural Audience

In today’s increasingly diverse landscape, more and more companies are diverting substantial resources to marketing to multicultural audiences. But a... [more]

Keywords: Marketing, GfK, multicultural, market research, carlos garcia

Using mixed-access and mixed-mode techniques to...

From cell phones to social networking - when it comes to communicating, we have a lot of options. But this poses a problem to market researchers, who... [more]

Keywords: ssi, keith phillips, mixed access, mixed-mode techniques, research data

Your Best Friend: Confidante and Valuable...

Best-selling author, marketing consultant, and AMA member, Jeffrey Hayzlett, explains why you don’t have to look far to find a valuable marketing... [more]

Keywords: Jeffrey Hayzlett, friend sourcing