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2012 Episodes
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Gaining Marketing Leverage with The Nutcracker,...
It's a big part of American Holiday tradition, and it plays a big role for American marketers. Find out why The Nutcracker... [more] -
Engage Marketing's Most Valuable Generation &...
Don't miss the mark! Find out how to engage marketing's most valuable generations - the Baby Boomers. Also on this episode, find out if your personal... [more] -
A New Approach to Cause Marketing and How to...
Give a little, get a lot! In this episode, hear about a new approach to cause marketing. Also, how to measure brand strategy and social media, and... [more] -
Landing Your Dream Job with Class, Location...
You're hired! Now what? In this episode, learn the 3 things to do when you land your dream job. Also, find out how to take social media beyond marke... [more] -
Museum Marketing in the Digital Age, Branding...
From push to pull, to multi-channel communications - the digital age has changed the way even old industries have marketed for years. Find out how th... [more] -
A Brand's Digital Best Friend, Competing Through...
Mind Your Digital Business! This show covers a lot about digital, video and mobile marketing. Also hear how to compete and sustain growth through... [more] -
How Glass is Packaging both Brand and...
Glass Half Full - it's the positive approach one glass container manufacturer is using to build its business. Find out how its integrated global... [more] -
Justify Your Marketing Budget, ROI Tips from...
Take five, and brush up on optimizing your marketing ROI! Jeffrey Hayzlett, Jim Sullivan, and other experts cover a lot of ground - from maximizing b... [more] -
P&G Turns Satire into a Solution, Credibility...
Make the best of every situation! In this show, find out how consumer packaged goods company P&G turns satire into a solution. Also, discover how... [more] -
From "Second City" to "Start-Up City", Tips &...
During this show you'll hear how Chicago business leaders are working to build the city's reputation as a tech start-up incubator, get tips and... [more] -
Cause & Effect Marketing, Hiring Young...
During this episode you'll hear why one Johns Hopkins researcher says that marketers should be playing an active role in helping to end the U.S.... [more] -
From Marketing Research to Relationship, Mixing...
Attention marketers, this week's show is a chock full of research! You’ll learn about taking research to relationship, and how mixing different... [more] -
The New Chapter in Marketing Narrative, Your Best...
State and local governments are on a mission, challenging the property tax exempt status of nonprofit health care entities. Hear about the record of... [more] -
Social Media, Panel Interviewing, cause...
Attention Marketers- Tune in to hear about topics ranging from social media & careers. Myth or fact that social media is free, career expert... [more]