About AMA TV
AMA TV: The Marketing Channel is brought to you by the American Marketing Association, the largest professional marketing organization in North America. AMA TV features the latest in industry trends, marketing insights and relevant career information delivered in a short, entertaining, fast-paced TV show format with a new episode twice monthly.
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All Videos
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Handwritten Notes Still Relevant in Business
When the economy took a turn for the worse, many B-to-B companies were forced to decrease staff, losing some valuable sales in the process. But when... [more] -
How To Be Truly Happy At Work, and Are...
Handwritten notes might be a rare commodity these days, but they’re a way to stay top of mind with business clients. In this episode, we share some t... [more] -
How To Be Truly Happy At Work
How do you find happiness at work? By finding jobs that allow you to use your natural talents. So if you are looking for work today, make sure you... [more] -
2013 Summer Marketing Educators' Conference
Today’s global landscape is continually shifting and placing new demands on companies. Consumers, suppliers, and other stakeholders expect more... [more] -
How Changing Shopper Attitudes and Technology are...
Shopper habits have evolved tremendously over the last decade, and with the continuing emergence of social media and digital technologies, predicting... [more] -
The Value of Video Conferencing
Recent research from Wainhouse Research indicates that companies are recognizing the value of video conferencing in day-to-day activities. [more] -
Sponsor AMA TV
Offering a unique mix of options including click-through banner advertising, video comments and in-episode mentions and graphics, we can off you an... [more] -
Opportunity and Sacrifice: Marketers for the US...
The U.S. military, as a brand, is unlike any other. Its objectives change based on the geopolitical climate, its employees are often required to put... [more] -
Loyalty Program Trends
Incentive programs can increase customer engagement and repeat business, while helping to attract new business. Vice President of Sales for Rymax M... [more] -
Making the Right First Impression for Your...
The preparation you put into what you wear to an interview will make an immediate impact on the interviewer's perspective of your professionalism.... [more] -
Improving the Customer Experience with Digital...
We all know that to be successful in marketing, we have to understand who our customers are and what their preferences are. That's why the emergenc... [more] -
Building Blocks for a Successful Loyalty Program...
Following its marketers' lead, the US military is going digital - find out why and how! Also on this episode, we'll uncover how to improve the cust... [more] -
Health Care Marketing: Building Brands. Moving...
Health care marketing is undergoing dramatic change because of reform uncertainties, the emergence of social marketing, and a renewed focus on... [more] -
How Marketers Can Affect Change in their...
We all want to be the marketer who can affect change in our organization… But how? We posed that question to best-selling author, marketing consultan... [more]