Chipotle Serves Up Burritos with a Side of Sustainability Education

Chipotle Mexican grill has a new experiential marketing strategy to promote the “sustainable” mindset behind its mass-market, made-to-order burritos... [more]

Keywords: marketing news, marketing strategy, cause marketing, sustanability marketing, chipotle

CAMPUS CAREER FAIRS: Making Them Work For You

AMA Career Resource Center expert and president of Successful Impressions, Stacie Garlieb, shares tips for students looking to impress prospective... [more]

Keywords: career development, careers, stacie garlieb, college students, successful impressions, career search, campus career fairs, internship opportunities, post-grad jobs

3 Keys to a Successful Brand Tracking Program

James Conrad, Managing Director of GfK Brand and Communications,  shares three “must haves” for a successful brand-tracking program.

Keywords: GfK, thought leader, james conrad, brand tracking

AMA News: Parlin Award

The AMA and the AMA Foundation honored Steven H. Cohen, Partner & Co-founder of In4mation Insights, as the recipient of the 2011 Charles Coolidge... [more]

Keywords: ama foundation, Steven H. Cohen, In4mation Insights, Charles Coolidge Parlin Award, Marketing Research Award

Your Website, Your Brand: Maximizing Impact, Technology, Trust

In this digital age, a website is the new ‘storefront’ for an organization. Whether you’re a B2C small business or a large B2B corporation, it’s... [more]

Keywords: digital, brand, website, b2c, b2b, social media, social media trends, trust, virgin america airlines

AMA TV: B2B Companies Boost Small Business's via Branding, Customer Experience & Loyalty, Digital Resumes, Trends in Analytics and Email Evolution

Attention Marketers, we have a great show lined up for you! Hear how B2B companies are using their own brands to boost small businesses, and how...[more]

Keywords: american express, amex, analysis, b2b, branding, bryan pearson, data collection, david head, debra wheatman, digital resume, email marketing, loyalty leap, loyaltyone, marketshare, open, open forum, small business, small business saturday, smb, virtual xchange

AMA TV: Winning Cause Marketing Initiatives, Using Pinterest in a Job Search, Jack Trout on Positioning & more!

Attention Marketers! During this new episode you'll hear about winning cause marketing initiatives and how to use Pinterest in a job search. You'll...[more]

Keywords: aquent, bernie borges, cause marketing, futures company, jack trout, job search, nonprofit marketing conference, park howell, park&co, pinterest, positioning, retail, technology, unbundling, water conservation

AMA TV: Brand Partnerships, Creativity & Leadership, Mobile Marketing & More

Attention Marketers! We have a great show lined up for you with topics ranging from brand partnerships, career tips in creativity & leadership,...[more]

Keywords: aberdeen group, brand partnerships, branding, cma, country music association, creativity, digitalization, identity imperative, leadership, mobile marketing

AMA TV: Patagonia Blazes on Sustainability, Pointers on Presentation Skills, Press Releases for Lead Generation & more!

Attention Marketers! During this episode you’ll hear how Patagonia works to blaze new trails in sustainability, quick pointers for an energetic,...[more]

Keywords: darryl rosen, gamification, lead generation, marketing and public policy conference, patagonia, presentation skills, press release, ssi, Sustainability

AMA TV: Career Tips, Mobile Content, Optimizing SEO & more!

Attention Marketers- we have a great show lined up for you! The Price is Right, or Is It? During this episode you’ll hear about how pricing mistakes...[more]

Keywords: A to Z of SEO, Brand Busters, branding, chris wirthwein, Jeffrey Hayzlett, lyne tumlinson, mobile content, Pricing, rand fishkin, SEO, SEOmoz

AMA TV: Quarterback Tim Tebow for Jockey, Career Reinvention, social Media & More

Love him or hate him, Denver Broncos quarterback Tim Tebow was one of the most talked-about sports figures of the past year. During this show, hear...[more]

Keywords: Applied Research Methods Event, ARM, Career Reinvention, Denver Broncos, Human Resources, NFL, sherri thomas, Talent Bridge, Tim Tebow

AMA TV: McDonald's Sustainability, New Year New Career, Marketing Like Never Before & More!

Want some environmental responsibility with those fries? During this episode you'll hear about how McDonald's Scores Itself on Sustainability, 3...[more]

Keywords: 75th Anniversary, career, McDonald's, sherri thomas, Sustainability

AMA TV: Brand Differentiator, Changing the Game, Career Tips and more!

Attention marketers, we have a great show lined up for you this week! You’ll hear how Staples-owned office supply website, Quill.com, differentiates...[more]

Keywords: brand differentiator, Changing the Game, debra wheatman, Dunder Mifflin Inc., Jeffrey Hayzlett, QR Codes, Quill.com

AMA TV: US Tourism Marketing, Powerful Personal Branding, Digital Tools & More!

Welcome to another episode of AMA TV! During this episode you'll hear about tourism marketing, the push that touts 'United States of Awesome...[more]

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AMA TV: Telecommunications New Tools & Opportunities, Career Fitness, Actionable Segmentation, & More

Attention marketers, we have another great episode for you!  Hear about: Advances in communications technology are helping product-centric companie...[more]

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AMA TV: Gap Goes Back to Basics

Attention Marketers: AMA TV brings you another great episode of marketing news and insights. Hear about big brands, networking and customer loyalty!...[more]

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AMA TV: Starbucks Launches Fundraising Promotion, Your Job Search, Advancing Your Social Media & More

Attention, Marketers!  During this episode hear about Starbucks fundraising promotion for jobs program, job seekers, your job search is an...[more]

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Nostalgia marketing, networking 101, in the moment marketing with GFK & more!

Welcome to another episode of AMA-TV: The Marketing Channel. During today's show, find out why companies are turning to nostalgia marketing, GfK...[more]

Keywords:

Tourism marketing, resume tips, getting happy & more!

The American Marketing Association welcomes you to another edition of AMA-TV: The Marketing Channel. Tune in twice monthly for the latest in...[more]

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Green global brands, networking: better to stay in your regular crowd or to branch out?, digital junkies & more!

The American Marketing Association welcomes you to another edition of AMA-TV: The Marketing Channel. Tune in twice monthly for the latest in...[more]

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AMA TV: Pandora’s Marketing Success, Value of Lead Nurturing, Business Etiquette & More

The American Marketing Association welcomes you to the first episode of AMA-TV. Tune in twice monthly for the latest in marketing information and...[more]

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AMA TV: Pandora’s Marketing Success, Value of Lead Nurturing, Business Etiquette & More

The American Marketing Association welcomes you to the first episode of AMA-TV. Tune in twice monthly for the latest in marketing information and... [more]

AMA TV: Starbucks Launches Fundraising Promotion, Your Job Search, Advancing Your Social Media & More

Attention, Marketers!  During this episode hear about Starbucks fundraising promotion for jobs program, job seekers, your job search is an... [more]

AMA TV: Gap Goes Back to Basics

Attention Marketers: AMA TV brings you another great episode of marketing news and insights. Hear about big brands, networking and customer loyalty!... [more]

AMA TV: Brand Differentiator, Changing the Game, Career Tips and more!

Attention marketers, we have a great show lined up for you this week! You’ll hear how Staples-owned office supply website, Quill.com, differentiates... [more]

Keywords: Jeffrey Hayzlett, QR Codes, debra wheatman, brand differentiator, Changing the Game, Quill.com, Dunder Mifflin Inc.

AMA TV: US Tourism Marketing, Powerful Personal Branding, Digital Tools & More!

Welcome to another episode of AMA TV! During this episode you'll hear about tourism marketing, the push that touts 'United States of Awesome... [more]

Green global brands, networking: better to stay in your regular crowd or to branch out?, digital junkies & more!

The American Marketing Association welcomes you to another edition of AMA-TV: The Marketing Channel. Tune in twice monthly for the latest in... [more]

AMA TV: Telecommunications New Tools & Opportunities, Career Fitness, Actionable Segmentation, & More

Attention marketers, we have another great episode for you!  Hear about: Advances in communications technology are helping product-centric companie... [more]

Nostalgia marketing, networking 101, in the moment marketing with GFK & more!

Welcome to another episode of AMA-TV: The Marketing Channel. During today's show, find out why companies are turning to nostalgia marketing, GfK... [more]

Tourism marketing, resume tips, getting happy & more!

The American Marketing Association welcomes you to another edition of AMA-TV: The Marketing Channel. Tune in twice monthly for the latest in... [more]