About AMA TV
AMA TV: The Marketing Channel is brought to you by the American Marketing Association, the largest professional marketing organization in North America. AMA TV features the latest in industry trends, marketing insights and relevant career information delivered in a short, entertaining, fast-paced TV show format with a new episode twice monthly.
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Videos in category "Advertising"
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A ‘Revolutionary’ Brand
Post-recession cutbacks left many state tourism offices across the United States with depleted marketing budgets. In 2010 and 2011, the Connecticut... [more] -
Sponsor AMA TV
Offering a unique mix of options including click-through banner advertising, video comments and in-episode mentions and graphics, we can off you an... [more] -
Opportunity and Sacrifice: Marketers for the US Military Are Going Digital
The U.S. military, as a brand, is unlike any other. Its objectives change based on the geopolitical climate, its employees are often required to put... [more] -
Building Blocks for a Successful Loyalty Program & How to Improve Customer Experience with Digital Analytics
Following its marketers' lead, the US military is going digital - find out why and how! Also on this episode, we'll uncover how to improve the cust... [more] -
Market Research in Today’s Cross-Platform World
If you’re launching a digital ad campaign, do you spend your marketing dollars on mobile, online, television or a hybrid combination? The decision be... [more] -
Marketing a Best Seller
How we read - and where we buy what we read - has changed drastically over the past two decades. E-readers and tablets have replaced consumers' boo... [more] -
What Augmented Reality Means for Retailers
Last year when Google launched project glass, critics and enthusiasts filled the blogosphere with conversations about augmented reality. -
10 Business Card Mistakes You Might be Making
You may great at making first impressions, but how do you know the business cards you hand out are just as impressive? Marketing strategist and care... [more] -
How You Can Use Augmented Reality to Drive Sales & The Top 10 Business Card Mistakes You Might Be Making
What does augmented reality mean for retailers? Tune into this episode to find out how this new visual technology can redefine the way consumers... [more] -
William L. Wilkie “Marketing for a Better World” Award
The AMA Foundation has announced the first recipient of its William L. Wilkie “Marketing for a Better World” award.