About AMA TV
AMA TV: The Marketing Channel is brought to you by the American Marketing Association, the largest professional marketing organization in North America. AMA TV features the latest in industry trends, marketing insights and relevant career information delivered in a short, entertaining, fast-paced TV show format with a new episode twice monthly.
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Videos in category "Branding"
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Corporate Attitudes and Adoption Trends of Multi-Channel and Omni-Channel Marketing
It wasn’t so long ago that marketers had to rely heavily on direct mail and mass media to be their main means of promoting products and services. But... [more] -
A ‘Revolutionary’ Brand
Post-recession cutbacks left many state tourism offices across the United States with depleted marketing budgets. In 2010 and 2011, the Connecticut... [more] -
Loyalty Program Trends
Incentive programs can increase customer engagement and repeat business, while helping to attract new business. Vice President of Sales for Rymax M... [more] -
Building Blocks for a Successful Loyalty Program & How to Improve Customer Experience with Digital Analytics
Following its marketers' lead, the US military is going digital - find out why and how! Also on this episode, we'll uncover how to improve the cust... [more] -
Health Care Marketing: Building Brands. Moving Markets. Delivering Value.
Health care marketing is undergoing dramatic change because of reform uncertainties, the emergence of social marketing, and a renewed focus on... [more] -
Marketing a Best Seller
How we read - and where we buy what we read - has changed drastically over the past two decades. E-readers and tablets have replaced consumers' boo... [more] -
Moving Beyond “Shrink it and Pink It”
For historically male-focused brands, it can be tough to make women feel included… especially in the sports and sports apparel industries. -
Quick Tips on Social Media & How to be a Great Marketer
Got a crisis? During this episode, learn to take control of your digital reputation. You’ll also hear from Jeffrey Hayzlett about the secret to being... [more] -
Crisis Management: Take Control of Your Digital Reputation
Research from Zeno Group shows 43 per cent of B2B CEOs surveyed said that they never consider or rarely consider their social media reputations when... [more] -
Success by Self-Deprecation
Iconic “news” outlet, The Onion is diving into the content marketing game and big brands such as Microsoft are signing on, hoping that a... [more]