About AMA TV
AMA TV: The Marketing Channel is brought to you by the American Marketing Association, the largest professional marketing organization in North America. AMA TV features the latest in industry trends, marketing insights and relevant career information delivered in a short, entertaining, fast-paced TV show format with a new episode twice monthly.
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Videos in category "Company"
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Loyalty Program Trends
Incentive programs can increase customer engagement and repeat business, while helping to attract new business. Vice President of Sales for Rymax M... [more] -
Building Blocks for a Successful Loyalty Program & How to Improve Customer Experience with Digital Analytics
Following its marketers' lead, the US military is going digital - find out why and how! Also on this episode, we'll uncover how to improve the cust... [more] -
Understanding Brand-Consumer Connection
With an increasingly competitive environment, and so many devices and media today, managing a brand is no easy task. You need to maintain customer... [more] -
Consumer Trends and the Future of Marketing
Consumer wants and habits can change just like that. To stay ahead, marketers need to understand the larger societal trends shaping their behavior. ... [more] -
The Facts: Promotional Products Work!
Marketing, at its core, is simple – you promote it, they buy it. How you execute your promotion is where it gets a little tricky. A recent study... [more] -
Purchase Journeys in the Digital Age
From awareness to consideration in buying, purchase journeys are complex--even more so in the digital world. GFK's Florian Kahlert, an expert in... [more] -
Compete and Sustain Growth Through Customer Intimacy
How intimate is your organization with its customers? If the answer is not enough, the organization may be losing out on significant marketing... [more] -
Green Marketing is a Moving Target
From organic foods to recyclable containers, “green” products have become ingrained in our everyday lives. But how consumers respond to different... [more] -
Bringing Data to Life with Visualization
As GfKs Bitsy Bentley makes clear, visualizing data can help marketers and researchers recognize hidden insights – and turn them into real-world... [more] -
Marketing to the Multicultural Audience
In today’s increasingly diverse landscape, more and more companies are diverting substantial resources to marketing to multicultural audiences. But a... [more]