About AMA TV
AMA TV: The Marketing Channel is brought to you by the American Marketing Association, the largest professional marketing organization in North America. AMA TV features the latest in industry trends, marketing insights and relevant career information delivered in a short, entertaining, fast-paced TV show format with a new episode twice monthly.
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Videos in category "Company"
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Using mixed-access and mixed-mode techniques to improve research data
From cell phones to social networking - when it comes to communicating, we have a lot of options. But this poses a problem to market researchers, who... [more] -
Customer Experience Leaps with Loyalty
In today’s marketing thought leader segment, LoyaltyOne CEO and president, Bryan Pearson, talks about making the Loyalty Leap, and how building... [more] -
It’s Time for your Business to Thrive
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Using Mobile Marketing Measures to Improve Marketing Effectiveness
Omer Minkara, senior research associate at research firm, Aberdeen Group, shares a crucial factor in achieving your mobile marketing goals. -
Gamification: Is It the Latest Buzz or the Newest Breakthrough in Survey Engagement?
Gamification has caught on as the new buzzword, and it may be more than just a passing trend. Jackie Lorch, Vice President of Global Knowledge... [more] -
Benefits of Talent Bridge
Tracy Sinclair, Vice President of global marketing at marketing and creative staffing firm, Aquent, shares a concept called “Talent Bridge” that... [more] -
Keys to Actionable Segmentation
Lisa Gudding, Executive Vice President for GfK Custom Research North America, shares how your organization can execute segmentation during and after... [more] -
3 Keys to a Successful Customer Loyalty Program
Don Simons, Managing Director, GfK Customer Loyalty, shares 3 ideas to help ensure a successful customer loyalty program. -
How to Better Predict and Create the Next Wave of Market Disruptions
Today's Thought Leader is Ralph Blessing, Executive Vice President of GfK Strategic Innovation. Ralph shares how Wave 5 Innovation creates new... [more] -
3 Keys to a Successful Brand Tracking Program
James Conrad, Managing Director of GfK Brand and Communications, shares three “must haves” for a successful brand-tracking program.