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AMA TV: The Marketing Channel is brought to you by the American Marketing Association, the largest professional marketing organization in North America. AMA TV features the latest in industry trends, marketing insights and relevant career information delivered in a short, entertaining, fast-paced TV show format with a new episode twice monthly.
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Videos in category "Direct Marketing"
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A ‘Revolutionary’ Brand
Post-recession cutbacks left many state tourism offices across the United States with depleted marketing budgets. In 2010 and 2011, the Connecticut... [more] -
Handwritten Notes Still Relevant in Business
When the economy took a turn for the worse, many B-to-B companies were forced to decrease staff, losing some valuable sales in the process. But when... [more] -
The Value of Video Conferencing
Recent research from Wainhouse Research indicates that companies are recognizing the value of video conferencing in day-to-day activities. -
Opportunity and Sacrifice: Marketers for the US Military Are Going Digital
The U.S. military, as a brand, is unlike any other. Its objectives change based on the geopolitical climate, its employees are often required to put... [more] -
Improving the Customer Experience with Digital Analytics
We all know that to be successful in marketing, we have to understand who our customers are and what their preferences are. That's why the emergenc... [more] -
Building Blocks for a Successful Loyalty Program & How to Improve Customer Experience with Digital Analytics
Following its marketers' lead, the US military is going digital - find out why and how! Also on this episode, we'll uncover how to improve the cust... [more] -
Marketing a Best Seller
How we read - and where we buy what we read - has changed drastically over the past two decades. E-readers and tablets have replaced consumers' boo... [more] -
A Tactical Holiday Tradition: Chicago’s Joffrey Ballet & the Nutcracker
For many Americans, The Nutcracker is the only professional ballet that they've seen - or will see... Which means that ballet companies nationwide ... [more] -
Understanding Brand-Consumer Connection
With an increasingly competitive environment, and so many devices and media today, managing a brand is no easy task. You need to maintain customer... [more] -
Marketers Use Location Analytics to Understand, Engage Shoppers
Think of the last time you went grocery shopping… Did you receive deals on your cell phone when you entered the produce section, scan cereal box bar ... [more]