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AMA TV: The Marketing Channel is brought to you by the American Marketing Association, the largest professional marketing organization in North America. AMA TV features the latest in industry trends, marketing insights and relevant career information delivered in a short, entertaining, fast-paced TV show format with a new episode twice monthly.
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Videos in category "GfK"
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Understanding Brand-Consumer Connection
With an increasingly competitive environment, and so many devices and media today, managing a brand is no easy task. You need to maintain customer... [more] -
Consumer Trends and the Future of Marketing
Consumer wants and habits can change just like that. To stay ahead, marketers need to understand the larger societal trends shaping their behavior. ... [more] -
Purchase Journeys in the Digital Age
From awareness to consideration in buying, purchase journeys are complex--even more so in the digital world. GFK's Florian Kahlert, an expert in... [more] -
Green Marketing is a Moving Target
From organic foods to recyclable containers, “green” products have become ingrained in our everyday lives. But how consumers respond to different... [more] -
Bringing Data to Life with Visualization
As GfKs Bitsy Bentley makes clear, visualizing data can help marketers and researchers recognize hidden insights – and turn them into real-world... [more] -
Marketing to the Multicultural Audience
In today’s increasingly diverse landscape, more and more companies are diverting substantial resources to marketing to multicultural audiences. But a... [more] -
Keys to Actionable Segmentation
Lisa Gudding, Executive Vice President for GfK Custom Research North America, shares how your organization can execute segmentation during and after... [more] -
3 Keys to a Successful Customer Loyalty Program
Don Simons, Managing Director, GfK Customer Loyalty, shares 3 ideas to help ensure a successful customer loyalty program. -
How to Better Predict and Create the Next Wave of Market Disruptions
Today's Thought Leader is Ralph Blessing, Executive Vice President of GfK Strategic Innovation. Ralph shares how Wave 5 Innovation creates new... [more] -
3 Keys to a Successful Brand Tracking Program
James Conrad, Managing Director of GfK Brand and Communications, shares three “must haves” for a successful brand-tracking program.