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Videos in category "Marketing Analytics"
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Improving the Customer Experience with Digital Analytics
We all know that to be successful in marketing, we have to understand who our customers are and what their preferences are. That's why the emergenc... [more] -
Bring Analytics Out of the Basement
Measurement has always been a key component of marketing, and the emergence of analytics has taken measurement to a whole new level. But as Paul... [more] -
The Human Edge of Big Data
See what took place and peaked interest at AMA's new in-person conference: The Human Edge of Big Data! -
Analytics with Purpose: The Human Edge of Big Data
Get ready to change the way your approach analytics! This March, the AMA is bringing marketers and researchers together in a new forum to explore the... [more] -
What’s ROI?
Countless marketing departments have spent countless hours measuring the impact of the campaigns they launch. But as best-selling author, marketing... [more] -
Marketing Value: The new service-dominant marketing model
In the latest thought leadership segment pulled from Marketing News’ 75th-anniversary, marketing professors Robert F. Lusch of the University of... [more] -
Trends in Analytics That Will Shape Marketing and Business
Whether you call it big data, the science of analytics or something else, the role of data collection and analysis in marketing is increasing every... [more] -
The A to Z of SEO: Optimizing Search for Your Business
SEO might be short and simple when said, but the concept and execution can be daunting, even to the most seasoned of marketers. Join us for this... [more] -
Definitive Guide to Lead Scoring
Jon Miller, VP of Marketing at Marketo Inc., differentiates between the two dimensions of lead scoring.