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AMA TV: The Marketing Channel is brought to you by the American Marketing Association, the largest professional marketing organization in North America. AMA TV features the latest in industry trends, marketing insights and relevant career information delivered in a short, entertaining, fast-paced TV show format with a new episode twice monthly.
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Videos in category "Marketing Communications"
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Contagious: Why Things Catch On
What makes things popular? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these... [more] -
Handwritten Notes Still Relevant in Business
When the economy took a turn for the worse, many B-to-B companies were forced to decrease staff, losing some valuable sales in the process. But when... [more] -
Opportunity and Sacrifice: Marketers for the US Military Are Going Digital
The U.S. military, as a brand, is unlike any other. Its objectives change based on the geopolitical climate, its employees are often required to put... [more] -
Building Blocks for a Successful Loyalty Program & How to Improve Customer Experience with Digital Analytics
Following its marketers' lead, the US military is going digital - find out why and how! Also on this episode, we'll uncover how to improve the cust... [more] -
Authoring Effective Content
Content Marketing is a proven strategy for engaging customers and prospects, and the marketing community is investing heavily in creating and... [more] -
Crisis Management: Take Control of Your Digital Reputation
Research from Zeno Group shows 43 per cent of B2B CEOs surveyed said that they never consider or rarely consider their social media reputations when... [more] -
10 Ways Marketers Benefit When Integrating Webinars with Other Systems
While webinars are a valuable part of the marketing mix, your webinar platform is inherently isolated from other critical systems – CRM, marketing... [more] -
A Tactical Holiday Tradition: Chicago’s Joffrey Ballet & the Nutcracker
For many Americans, The Nutcracker is the only professional ballet that they've seen - or will see... Which means that ballet companies nationwide ... [more] -
Top 3 Webinar and Content Marketing Questions Answered
A webinar can be a time-consuming piece content that disappears into the ether after the event. But if executed correctly, it can provide the... [more] -
Pointillism in Pixels: Museum Marketing in the Digital Era
Many art museums have to battle the perception of being old, dull, and downright musty — which isn’t exactly an easy task when you’re marketing to a... [more]