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AMA TV: The Marketing Channel is brought to you by the American Marketing Association, the largest professional marketing organization in North America. AMA TV features the latest in industry trends, marketing insights and relevant career information delivered in a short, entertaining, fast-paced TV show format with a new episode twice monthly.

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Videos in category "ROI"

Improving the Customer Experience with Digital Analytics

We all know that to be successful in marketing, we have to understand who our customers are and what their preferences are. That's why the emergenc... [more]

Keywords: 04.22.13, analytics, customer, digital, epsilon, experience, horine, improving, integration, kelsey, romi
Building Blocks for a Successful Loyalty Program & How to Improve Customer Experience with Digital Analytics

Following its marketers' lead, the US military is going digital - find out why and how! Also on this episode, we'll uncover how to improve the cust... [more]

Keywords: 04.22.13, air force, analytics, career, consumer needs, digital, epsilon, experience, experiential, gamification, gaming, Gordon, gsd&m, health care, horine, improving, influencers, integration, interview, kelsey, medical, military, outpatient, paul, physicians, providers, reform, romi, Rymax, stacie garlieb, stakeholders, successful impressions, tom gilmore
Bring Analytics Out of the Basement

Measurement has always been a key component of marketing, and the emergence of analytics has taken measurement to a whole new level. But as Paul... [more]

Keywords: 03.25.13, analytics, basement, bring, metrics, nspiratory, out, paul, prophet, schrimpf, social media metrics, strategy