About AMA TV
AMA TV: The Marketing Channel is brought to you by the American Marketing Association, the largest professional marketing organization in North America. AMA TV features the latest in industry trends, marketing insights and relevant career information delivered in a short, entertaining, fast-paced TV show format with a new episode twice monthly.
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Videos in category "Social Media"
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State of Social Media 2013 – Advanced Strategies to Advance Results
As we all know by now, social media has changed the landscape of marketing as we know it. And it’s become an ever-evolving engine that’s constantly... [more] -
Sponsor AMA TV
Offering a unique mix of options including click-through banner advertising, video comments and in-episode mentions and graphics, we can off you an... [more] -
Young “Internet Natives” Devour Media, Both New and Old
Remember life without the Internet, or what things were like before texting and cell phones? Well, young adults growing up today don’t. This digital ... [more] -
Marketing a Best Seller
How we read - and where we buy what we read - has changed drastically over the past two decades. E-readers and tablets have replaced consumers' boo... [more] -
Quick Tips on Social Media & How to be a Great Marketer
Got a crisis? During this episode, learn to take control of your digital reputation. You’ll also hear from Jeffrey Hayzlett about the secret to being... [more] -
Unfolding the Mobile Wallet
The phrase mobile wallet may denote to most the ability to pay for purchases with their mobile device. But there’s much more to the mobile wallet... [more] -
Success by Self-Deprecation
Iconic “news” outlet, The Onion is diving into the content marketing game and big brands such as Microsoft are signing on, hoping that a... [more] -
Mind Your Digital Business! Tips on Improving Your Video Marketing Results!
Cute kids and keyboard-playing cats are all the rage on YouTube. But unless you’re KinderCare® or Purina, these “cutesy” formulas probably won’t... [more] -
Show, don’t tell: Visual content is a brand’s digital best friend
The popularity of sharing images and videos is skyrocketing, and thanks to Pinterest, Instagram and Facebook Timeline, brands are taking advantage of... [more] -
The Missing Link: The Value of Engaging Loyalty Program Members in Social Media Conversations
In the last episode of AMA TV, we told you that numerous studies have revealed the impact of social media on the bottom line for brands. Now, thanks... [more]