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Videos in category "SSI"
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Using mixed-access and mixed-mode techniques to improve research data
From cell phones to social networking - when it comes to communicating, we have a lot of options. But this poses a problem to market researchers, who... [more] -
Gamification: Is It the Latest Buzz or the Newest Breakthrough in Survey Engagement?
Gamification has caught on as the new buzzword, and it may be more than just a passing trend. Jackie Lorch, Vice President of Global Knowledge... [more]





