About AMA TV
AMA TV: The Marketing Channel is brought to you by the American Marketing Association, the largest professional marketing organization in North America. AMA TV features the latest in industry trends, marketing insights and relevant career information delivered in a short, entertaining, fast-paced TV show format with a new episode twice monthly.
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Videos in category "Thought Leaders"
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Building Blocks for a Successful Loyalty Program & How to Improve Customer Experience with Digital Analytics
Following its marketers' lead, the US military is going digital - find out why and how! Also on this episode, we'll uncover how to improve the cust... [more] -
How Marketers Can Affect Change in their Organization
We all want to be the marketer who can affect change in our organization… But how? We posed that question to best-selling author, marketing consultan... [more] -
The Secret to Being a Great Marketer
Best-selling author, marketing consultant, and AMA member Jeffrey Hayzlett reveals the secret to being a great marketer. -
Privacy Remains Concern for Mobile Consumers
We all know how rapidly the mobile market has grown. But as the number of mobile users continues to grow, the concerns users have about safeguarding ... [more] -
Hayzlett on Leadership
Best selling author, marketing consultant, and AMA member Jeffrey Hayzlett talks about one of the most essential traits of a highly effective... [more] -
Consumer Trends and the Future of Marketing
Consumer wants and habits can change just like that. To stay ahead, marketers need to understand the larger societal trends shaping their behavior. ... [more] -
The Facts: Promotional Products Work!
Marketing, at its core, is simple – you promote it, they buy it. How you execute your promotion is where it gets a little tricky. A recent study... [more] -
Purchase Journeys in the Digital Age
From awareness to consideration in buying, purchase journeys are complex--even more so in the digital world. GFK's Florian Kahlert, an expert in... [more] -
Compete and Sustain Growth Through Customer Intimacy
How intimate is your organization with its customers? If the answer is not enough, the organization may be losing out on significant marketing... [more] -
Green Marketing is a Moving Target
From organic foods to recyclable containers, “green” products have become ingrained in our everyday lives. But how consumers respond to different... [more]