Patagonia Works to Blaze New Trails in Sustainability

Last fall on Cyber Monday, the busiest online shopping day of the year, Patagonia customers opened their e-mail inboxes to see these words in the... [more]

Keywords: branding, marketing campaign, marketing communication, patagonia, rob bondurant, common threads initiative

Your Job Search - Your Most Important Marketing Campaign

Debra Wheatman, President of Careers Done Write, has some advice for job seekers, reminding them that their job search is an all-important marketing... [more]

Keywords: debra wheatman, careers, job search, marketing campaign, job market, target audience, resume

Customer Experience Leaps with Loyalty

In today’s marketing thought leader segment, LoyaltyOne CEO and president, Bryan Pearson, talks about making the Loyalty Leap, and how building... [more]

Keywords: marketing campaign, Customer Loyalty Program, loyaltyone, bryan pearson, analysis, loyalty, customer experience, relationship, enterprise

3 Keys to a Successful Customer Loyalty Program

Don Simons, Managing Director, GfK Customer Loyalty, shares 3 ideas to help ensure a successful customer loyalty program.

Keywords: GfK, Don Simons, Customer Loyalty Program

Networking Through the Holidays

AMA contributor, and personal branding expert, Sima Dahl, reminds us that holiday get-togethers can be perfect times to advance a job search.

Keywords: Sima Dahl, networking, holidays, carrers, professional development, positioning statemen

AMA TV: Gap Goes Back to Basics

Attention Marketers: AMA TV brings you another great episode of marketing news and insights. Hear about big brands, networking and customer loyalty!... [more]

AMA Berry Book Winner

Looking for books that will help boost your bottom line?  Here are two to consider.

Keywords: marketing strategy, marketing metrics, ama awards

Personal Branding within the Corporate Workplace

Personal branding is becoming recognized as a valuable strategy for professionals across all industries. So, here's your chance to explore personal... [more]

Keywords: branding, personal branding, corporate workplace, strategy, bernie borges

Quarterback Tim Tebow for Jockey

Denver Broncos quarterback Tim Tebow was one of the most talked-about sports figures of the past year. And one company - Jockey International Inc. -... [more]

Keywords: branding, social media, Denver Broncos, Tim Tebow, NFL, jockey, marketing communications, heisman trophy, espn, dustin cohn

AMA TV: Career Tips, Mobile Content, Optimizing SEO & more!

Attention Marketers- we have a great show lined up for you! The Price is Right, or Is It? During this episode you’ll hear about how pricing mistakes... [more]

Keywords: Jeffrey Hayzlett, branding, lyne tumlinson, SEO, Pricing, mobile content, A to Z of SEO, chris wirthwein, rand fishkin, Brand Busters, SEOmoz

AMA 75: Trout on Positioning

Noted marketing strategist, Jack Trout, shares a few tips to help you position your product to win.

Keywords: branding, jack trout, positioning

AMA TV: B2B Companies Boost Small Business's via Branding, Customer Experience & Loyalty, Digital Resumes, Trends in Analytics and Email Evolution

Attention Marketers, we have a great show lined up for you! Hear how B2B companies are using their own brands to boost small businesses, and how... [more]

Keywords: branding, debra wheatman, b2b, smb, small business, amex, american express, open, open forum, small business saturday, digital resume, loyaltyone, bryan pearson, loyalty leap, data collection, analysis, marketshare, david head, virtual xchange, email marketing

Identity Imperative

Your college or university’s image or brand plays a critical role in helping your institution secure grant funding, attract top faculty, and maintain... [more]

Keywords: branding, qualitative research, quantitative research

The CMA Helps Brands ‘Go Country’

As part of its marketing mission, the Nashville, Tenn.-based Country Music Associationâ€"a trade organization dedicated to promoting the country music... [more]

Keywords: Marketing, branding, brand partnership

The Price is Right, or Is It?

As the economy continues its sluggish recovery, pricing strategy remains an important consideration for marketers.

Keywords: branding, advertising, marketing research, chris wirthwein, 5metacom

AMA TV: Brand Partnerships, Creativity & Leadership, Mobile Marketing & More

Attention Marketers! We have a great show lined up for you with topics ranging from brand partnerships, career tips in creativity & leadership,... [more]

Keywords: branding, leadership, mobile marketing, aberdeen group, brand partnerships, creativity, country music association, digitalization, identity imperative, cma

Big Businesses Think Small

As of 2011, there were about 27 million small businesses in the United States, according to the U.S. Small Business Administration. Small businesses ... [more]

Keywords: Word-of-Mouth, branding, small businesses, b-tob, loyalty

AMA TV: B2B Companies Boost Small Business's via Branding, Customer Experience & Loyalty, Digital Resumes, Trends in Analytics and Email Evolution

Attention Marketers, we have a great show lined up for you! Hear how B2B companies are using their own brands to boost small businesses, and how...[more]

Keywords: american express, amex, analysis, b2b, branding, bryan pearson, data collection, david head, debra wheatman, digital resume, email marketing, loyalty leap, loyaltyone, marketshare, open, open forum, small business, small business saturday, smb, virtual xchange

AMA TV: Winning Cause Marketing Initiatives, Using Pinterest in a Job Search, Jack Trout on Positioning & more!

Attention Marketers! During this new episode you'll hear about winning cause marketing initiatives and how to use Pinterest in a job search. You'll...[more]

Keywords: aquent, bernie borges, cause marketing, futures company, jack trout, job search, nonprofit marketing conference, park howell, park&co, pinterest, positioning, retail, technology, unbundling, water conservation

AMA TV: Brand Partnerships, Creativity & Leadership, Mobile Marketing & More

Attention Marketers! We have a great show lined up for you with topics ranging from brand partnerships, career tips in creativity & leadership,...[more]

Keywords: aberdeen group, brand partnerships, branding, cma, country music association, creativity, digitalization, identity imperative, leadership, mobile marketing

AMA TV: Patagonia Blazes on Sustainability, Pointers on Presentation Skills, Press Releases for Lead Generation & more!

Attention Marketers! During this episode you’ll hear how Patagonia works to blaze new trails in sustainability, quick pointers for an energetic,...[more]

Keywords: darryl rosen, gamification, lead generation, marketing and public policy conference, patagonia, presentation skills, press release, ssi, Sustainability

AMA TV: Career Tips, Mobile Content, Optimizing SEO & more!

Attention Marketers- we have a great show lined up for you! The Price is Right, or Is It? During this episode you’ll hear about how pricing mistakes...[more]

Keywords: A to Z of SEO, Brand Busters, branding, chris wirthwein, Jeffrey Hayzlett, lyne tumlinson, mobile content, Pricing, rand fishkin, SEO, SEOmoz

AMA TV: Quarterback Tim Tebow for Jockey, Career Reinvention, social Media & More

Love him or hate him, Denver Broncos quarterback Tim Tebow was one of the most talked-about sports figures of the past year. During this show, hear...[more]

Keywords: Applied Research Methods Event, ARM, Career Reinvention, Denver Broncos, Human Resources, NFL, sherri thomas, Talent Bridge, Tim Tebow

AMA TV: McDonald's Sustainability, New Year New Career, Marketing Like Never Before & More!

Want some environmental responsibility with those fries? During this episode you'll hear about how McDonald's Scores Itself on Sustainability, 3...[more]

Keywords: 75th Anniversary, career, McDonald's, sherri thomas, Sustainability

AMA TV: Brand Differentiator, Changing the Game, Career Tips and more!

Attention marketers, we have a great show lined up for you this week! You’ll hear how Staples-owned office supply website, Quill.com, differentiates...[more]

Keywords: brand differentiator, Changing the Game, debra wheatman, Dunder Mifflin Inc., Jeffrey Hayzlett, QR Codes, Quill.com

AMA TV: US Tourism Marketing, Powerful Personal Branding, Digital Tools & More!

Welcome to another episode of AMA TV! During this episode you'll hear about tourism marketing, the push that touts 'United States of Awesome...[more]

Keywords:

AMA TV: Telecommunications New Tools & Opportunities, Career Fitness, Actionable Segmentation, & More

Attention marketers, we have another great episode for you!  Hear about: Advances in communications technology are helping product-centric companie...[more]

Keywords:

AMA TV: Gap Goes Back to Basics

Attention Marketers: AMA TV brings you another great episode of marketing news and insights. Hear about big brands, networking and customer loyalty!...[more]

Keywords:

AMA TV: Starbucks Launches Fundraising Promotion, Your Job Search, Advancing Your Social Media & More

Attention, Marketers!  During this episode hear about Starbucks fundraising promotion for jobs program, job seekers, your job search is an...[more]

Keywords:

Sustainable marketing strategy, successful brand tracking program, Maximizing Impact, Technology and Trust & more!

Attention, Marketers!  Hear about Denver-based Chipotle Mexican Grill Inc.'s new experiential marketing strategy complete with product sampling,...[more]

Keywords:

Nostalgia marketing, networking 101, in the moment marketing with GFK & more!

Welcome to another episode of AMA-TV: The Marketing Channel. During today's show, find out why companies are turning to nostalgia marketing, GfK...[more]

Keywords:

Tourism marketing, resume tips, getting happy & more!

The American Marketing Association welcomes you to another edition of AMA-TV: The Marketing Channel. Tune in twice monthly for the latest in...[more]

Keywords:

Green global brands, networking: better to stay in your regular crowd or to branch out?, digital junkies & more!

The American Marketing Association welcomes you to another edition of AMA-TV: The Marketing Channel. Tune in twice monthly for the latest in...[more]

Keywords:

AMA TV: Pandora’s Marketing Success, Value of Lead Nurturing, Business Etiquette & More

The American Marketing Association welcomes you to the first episode of AMA-TV. Tune in twice monthly for the latest in marketing information and...[more]

Keywords:

AMA TV: Pandora’s Marketing Success, Value of Lead Nurturing, Business Etiquette & More

The American Marketing Association welcomes you to the first episode of AMA-TV. Tune in twice monthly for the latest in marketing information and... [more]

AMA TV: Starbucks Launches Fundraising Promotion, Your Job Search, Advancing Your Social Media & More

Attention, Marketers!  During this episode hear about Starbucks fundraising promotion for jobs program, job seekers, your job search is an... [more]

AMA TV: Gap Goes Back to Basics

Attention Marketers: AMA TV brings you another great episode of marketing news and insights. Hear about big brands, networking and customer loyalty!... [more]

AMA TV: Brand Differentiator, Changing the Game, Career Tips and more!

Attention marketers, we have a great show lined up for you this week! You’ll hear how Staples-owned office supply website, Quill.com, differentiates... [more]

Keywords: Jeffrey Hayzlett, QR Codes, debra wheatman, brand differentiator, Changing the Game, Quill.com, Dunder Mifflin Inc.

Sustainable marketing strategy, successful brand tracking program, Maximizing Impact, Technology and Trust & more!

Attention, Marketers!  Hear about Denver-based Chipotle Mexican Grill Inc.'s new experiential marketing strategy complete with product sampling,... [more]

AMA TV: US Tourism Marketing, Powerful Personal Branding, Digital Tools & More!

Welcome to another episode of AMA TV! During this episode you'll hear about tourism marketing, the push that touts 'United States of Awesome... [more]

Green global brands, networking: better to stay in your regular crowd or to branch out?, digital junkies & more!

The American Marketing Association welcomes you to another edition of AMA-TV: The Marketing Channel. Tune in twice monthly for the latest in... [more]

AMA TV: Telecommunications New Tools & Opportunities, Career Fitness, Actionable Segmentation, & More

Attention marketers, we have another great episode for you!  Hear about: Advances in communications technology are helping product-centric companie... [more]

Nostalgia marketing, networking 101, in the moment marketing with GFK & more!

Welcome to another episode of AMA-TV: The Marketing Channel. During today's show, find out why companies are turning to nostalgia marketing, GfK... [more]

Tourism marketing, resume tips, getting happy & more!

The American Marketing Association welcomes you to another edition of AMA-TV: The Marketing Channel. Tune in twice monthly for the latest in... [more]