AMA TV: The Marketing Channel

Customer Experience Leaps with Loyalty

In today’s marketing thought leader segment, LoyaltyOne CEO and president, Bryan Pearson, talks about making the Loyalty Leap, and how building... [more]

Keywords: marketing campaign, Customer Loyalty Program, loyaltyone, bryan pearson, analysis, loyalty, customer experience, relationship, enterprise

Trends in Analytics That Will Shape Marketing and...

Whether you call it big data, the science of analytics or something else, the role of data collection and analysis in marketing is increasing every... [more]

Keywords: social media, marketshare, david head, marketing analytics

Big Businesses Think Small

As of 2011, there were about 27 million small businesses in the United States, according to the U.S. Small Business Administration. Small businesses ... [more]

Keywords: Word-of-Mouth, branding, small businesses, b-tob, loyalty

Digital Résumés for Career Planning

In today’s social media age, updating the methods you use to market yourself to potential hiring managers, is worth the effort. Debra Wheatman,... [more]

Keywords: debra wheatman, social media, careers done write

The Evolution of Email: Essentials for Campaign Success

As the number of ways to connect with your audience has widened the marketing landscape, so too has the need for taking your email marketing beyond a... [more]

Keywords: marketing communication, email marketing

Out of Work for More Than a Year?

If you’ve been out of work for several months or even longer, getting your career back in full swing may take some time and adjusting.  Debra... [more]

Keywords: debra wheatman, job search, job market, professional development, careers done write, career goal

AMA TV: Brand Differentiator, Changing the Game,...

Attention marketers, we have a great show lined up for you this week! You’ll hear how Staples-owned office supply website, Quill.com, differentiates... [more]

Keywords: Jeffrey Hayzlett, QR Codes, debra wheatman, brand differentiator, Changing the Game, Quill.com, Dunder Mifflin Inc.

Networking Events: Better to Stay in Your Regular...

What's Better?  Networking in your regular crowd, or branching out?  Debra Wheatman, AMA contributor and president of Careers Done Write, weighs in.

Keywords: career development, debra wheatman, networking events, careers, network

Your Website, Your Brand: Maximizing Impact,...

In this digital age, a website is the new ‘storefront’ for an organization. Whether you’re a B2C small business or a large B2B corporation, it’s... [more]

Keywords: digital, brand, website, b2c, b2b, social media, social media trends, trust, virgin america airlines

Career Tip on Creativity & Leadership

In times of chaos, change, or challenge, creativity in leadership is essential.  However, although many organizations value creativity, the leaders... [more]

Keywords: debra wheatman, leadership, creativity, author susan cain ph.d.

Your Job Search - Your Most Important Marketing...

Debra Wheatman, President of Careers Done Write, has some advice for job seekers, reminding them that their job search is an all-important marketing... [more]

Keywords: debra wheatman, careers, job search, marketing campaign, job market, target audience, resume

Marketer's Toolkit

Have you checked out the AMA’s latest member benefit?  The AMA Marketer's Toolkit can help you expand your knowledge and build your skill set with a... [more]

Keywords: branding, social media, interactive tools, marketing essentials, social media tools, mobile marketing essentials, solutions providers, dash boards

The CMA Helps Brands ‘Go Country’

As part of its marketing mission, the Nashville, Tenn.-based Country Music Association�"a trade organization dedicated to promoting the country music... [more]

Keywords: Marketing, branding, brand partnership

Identity Imperative

Your college or university’s image or brand plays a critical role in helping your institution secure grant funding, attract top faculty, and maintain... [more]

Keywords: branding, qualitative research, quantitative research

AMA 75: Trout on Positioning

Noted marketing strategist, Jack Trout, shares a few tips to help you position your product to win.

Keywords: branding, jack trout, positioning

AMA TV: Brand Partnerships, Creativity & Leadership,...

Attention Marketers! We have a great show lined up for you with topics ranging from brand partnerships, career tips in creativity & leadership,... [more]

Keywords: branding, leadership, mobile marketing, aberdeen group, brand partnerships, creativity, country music association, digitalization, identity imperative, cma

Patagonia Works to Blaze New Trails in Sustainability

Last fall on Cyber Monday, the busiest online shopping day of the year, Patagonia customers opened their e-mail inboxes to see these words in the... [more]

Keywords: branding, marketing campaign, marketing communication, patagonia, rob bondurant, common threads initiative

AMA TV: Career Tips, Mobile Content, Optimizing SEO &...

Attention Marketers- we have a great show lined up for you! The Price is Right, or Is It? During this episode you’ll hear about how pricing mistakes... [more]

Keywords: Jeffrey Hayzlett, branding, lyne tumlinson, SEO, Pricing, mobile content, A to Z of SEO, chris wirthwein, rand fishkin, Brand Busters, SEOmoz

The Price is Right, or Is It?

As the economy continues its sluggish recovery, pricing strategy remains an important consideration for marketers.

Keywords: branding, advertising, marketing research, chris wirthwein, 5metacom

Quarterback Tim Tebow for Jockey

Denver Broncos quarterback Tim Tebow was one of the most talked-about sports figures of the past year. And one company - Jockey International Inc. -... [more]

Keywords: branding, social media, Denver Broncos, Tim Tebow, NFL, jockey, marketing communications, heisman trophy, espn, dustin cohn

AMA TV: Winning Cause Marketing Initiatives, Using...

Attention Marketers! During this new episode you'll hear about winning cause marketing initiatives and how to use Pinterest in a job search. You'll...[more]

Keywords: aquent, bernie borges, cause marketing, futures company, jack trout, job search, nonprofit marketing conference, park howell, park&co, pinterest, positioning, retail, technology, unbundling, water conservation

AMA TV: Brand Partnerships, Creativity & Leadership,...

Attention Marketers! We have a great show lined up for you with topics ranging from brand partnerships, career tips in creativity & leadership,...[more]

Keywords: aberdeen group, brand partnerships, branding, cma, country music association, creativity, digitalization, identity imperative, leadership, mobile marketing

AMA TV: Patagonia Blazes on Sustainability, Pointers...

Attention Marketers! During this episode you’ll hear how Patagonia works to blaze new trails in sustainability, quick pointers for an energetic,...[more]

Keywords: darryl rosen, gamification, lead generation, marketing and public policy conference, patagonia, presentation skills, press release, ssi, Sustainability

AMA TV: Career Tips, Mobile Content, Optimizing SEO &...

Attention Marketers- we have a great show lined up for you! The Price is Right, or Is It? During this episode you’ll hear about how pricing mistakes...[more]

Keywords: A to Z of SEO, Brand Busters, branding, chris wirthwein, Jeffrey Hayzlett, lyne tumlinson, mobile content, Pricing, rand fishkin, SEO, SEOmoz

AMA TV: Quarterback Tim Tebow for Jockey, Career...

Love him or hate him, Denver Broncos quarterback Tim Tebow was one of the most talked-about sports figures of the past year. During this show, hear...[more]

Keywords: Applied Research Methods Event, ARM, Career Reinvention, Denver Broncos, Human Resources, NFL, sherri thomas, Talent Bridge, Tim Tebow

AMA TV: McDonald's Sustainability, New Year New...

Want some environmental responsibility with those fries? During this episode you'll hear about how McDonald's Scores Itself on Sustainability, 3...[more]

Keywords: 75th Anniversary, career, McDonald's, sherri thomas, Sustainability

AMA TV: Brand Differentiator, Changing the Game,...

Attention marketers, we have a great show lined up for you this week! You’ll hear how Staples-owned office supply website, Quill.com, differentiates...[more]

Keywords: brand differentiator, Changing the Game, debra wheatman, Dunder Mifflin Inc., Jeffrey Hayzlett, QR Codes, Quill.com

AMA TV: US Tourism Marketing, Powerful Personal...

Welcome to another episode of AMA TV! During this episode you'll hear about tourism marketing, the push that touts 'United States of Awesome...[more]

Keywords:

AMA TV: Telecommunications New Tools & Opportunities,...

Attention marketers, we have another great episode for you!  Hear about: Advances in communications technology are helping product-centric companie...[more]

Keywords:

AMA TV: Gap Goes Back to Basics

Attention Marketers: AMA TV brings you another great episode of marketing news and insights. Hear about big brands, networking and customer loyalty!...[more]

Keywords:

AMA TV: Starbucks Launches Fundraising Promotion, Your...

Attention, Marketers!  During this episode hear about Starbucks fundraising promotion for jobs program, job seekers, your job search is an...[more]

Keywords:

Sustainable marketing strategy, successful brand...

Attention, Marketers!  Hear about Denver-based Chipotle Mexican Grill Inc.'s new experiential marketing strategy complete with product sampling,...[more]

Keywords:

Nostalgia marketing, networking 101, in the moment...

Welcome to another episode of AMA-TV: The Marketing Channel. During today's show, find out why companies are turning to nostalgia marketing, GfK...[more]

Keywords:

Tourism marketing, resume tips, getting happy & more!

The American Marketing Association welcomes you to another edition of AMA-TV: The Marketing Channel. Tune in twice monthly for the latest in...[more]

Keywords:

Green global brands, networking: better to stay in...

The American Marketing Association welcomes you to another edition of AMA-TV: The Marketing Channel. Tune in twice monthly for the latest in...[more]

Keywords:

AMA TV: Pandora’s Marketing Success, Value of Lead...

The American Marketing Association welcomes you to the first episode of AMA-TV. Tune in twice monthly for the latest in marketing information and...[more]

Keywords:

AMA TV: Pandora’s Marketing Success, Value of Lead...

The American Marketing Association welcomes you to the first episode of AMA-TV. Tune in twice monthly for the latest in marketing information and... [more]

AMA TV: Starbucks Launches Fundraising Promotion, Your...

Attention, Marketers!  During this episode hear about Starbucks fundraising promotion for jobs program, job seekers, your job search is an... [more]

AMA TV: Gap Goes Back to Basics

Attention Marketers: AMA TV brings you another great episode of marketing news and insights. Hear about big brands, networking and customer loyalty!... [more]

AMA TV: Brand Differentiator, Changing the Game,...

Attention marketers, we have a great show lined up for you this week! You’ll hear how Staples-owned office supply website, Quill.com, differentiates... [more]

Keywords: Jeffrey Hayzlett, QR Codes, debra wheatman, brand differentiator, Changing the Game, Quill.com, Dunder Mifflin Inc.

Sustainable marketing strategy, successful brand...

Attention, Marketers!  Hear about Denver-based Chipotle Mexican Grill Inc.'s new experiential marketing strategy complete with product sampling,... [more]

AMA TV: US Tourism Marketing, Powerful Personal...

Welcome to another episode of AMA TV! During this episode you'll hear about tourism marketing, the push that touts 'United States of Awesome... [more]

Green global brands, networking: better to stay in...

The American Marketing Association welcomes you to another edition of AMA-TV: The Marketing Channel. Tune in twice monthly for the latest in... [more]

AMA TV: Telecommunications New Tools & Opportunities,...

Attention marketers, we have another great episode for you!  Hear about: Advances in communications technology are helping product-centric companie... [more]

Nostalgia marketing, networking 101, in the moment...

Welcome to another episode of AMA-TV: The Marketing Channel. During today's show, find out why companies are turning to nostalgia marketing, GfK... [more]

Tourism marketing, resume tips, getting happy & more!

The American Marketing Association welcomes you to another edition of AMA-TV: The Marketing Channel. Tune in twice monthly for the latest in... [more]

Customer Experience Leaps with Loyalty

In today’s marketing thought leader segment, LoyaltyOne CEO and president, Bryan Pearson, talks about making the Loyalty Leap, and how building... [more]

Keywords: marketing campaign, Customer Loyalty Program, loyaltyone, bryan pearson, analysis, loyalty, customer experience, relationship, enterprise

AMA 75: Trout on Positioning

Noted marketing strategist, Jack Trout, shares a few tips to help you position your product to win.

Keywords: branding, jack trout, positioning

Using Mobile Marketing Measures to Improve Marketing...

Omer Minkara, senior research associate at research firm, Aberdeen Group, shares a crucial factor in achieving your mobile marketing goals.

Keywords: mobile marketing, marketing effectiveness, aberdeen group, digital markleting

Gamification: Is It the Latest Buzz or the Newest...

Gamification has caught on as the new buzzword, and it may be more than just a passing trend. Jackie Lorch, Vice President of Global Knowledge... [more]

Keywords: gamification, ssi, survey, engagement, jackie lorch

The 118 Pitch

Best-selling author, marketing consultant, and AMA expert contributor Jeffrey Hayzlett, identifies a crucial factor in delivering your elevator pitch.

Keywords: Jeffrey Hayzlett, 118 Pitch

Benefits of Talent Bridge

Tracy Sinclair, Vice President of global marketing at marketing and creative staffing firm, Aquent, shares a concept called “Talent Bridge” that... [more]

Keywords: Talent Bridge, Human Resources

Remove Negatives to Remain Relevant

Marketers usually focus on beefing up their offerings and promoting the positives of their brands to position them as the ‘must haves’ within their... [more]

Keywords: david aaker, brand relevance: making competitors irrelevant, hyundai

Jeffrey Hayzlett: Are you a Change Agent?

Best-selling author, marketing consultant, and AMA member, Jeffrey Hayzlett, explains what it takes to be a change agent.

Keywords: Jeffrey Hayzlett, Change Agent

Why Future Marketing Efforts Need to Include Mobile &...

Jeffrey Hayzlett, best-selling author, marketing consultant, and AMA member, explains why your future marketing efforts need to include mobile and... [more]

Keywords: Video, Marketing, Jeffrey Hayzlett, mobile

Keys to Actionable Segmentation

Lisa Gudding, Executive Vice President for GfK Custom Research North America, shares how your organization can execute segmentation during and after... [more]

Keywords: GfK Custom Research North America, GfK, Lisa Gudding