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AMA TV: The Marketing Channel
How Glass is Packaging both Brand and Sustainability, Building Relationships to Build Careers, Why Green Marketing is a Moving Target, and more!
Read the full articles featured in this episode:
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Green Marketing is a Moving Target
From organic foods to recyclable containers, “green” products have become ingrained in our everyday lives. But how consumers respond to different... [more]
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AMA Collegiate Case Competition, sponsored by...
If you think you deserve the title of top marketing student, AMA's annual Collegiate Case Competition is your chance to prove it. [more]
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Glass Half Full
When you think of glass as an industrial product or form of packaging - as opposed to sculptural art or picture windows - it’s not exactly the kind... [more]
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Understanding Brand-Consumer Connection
With an increasingly competitive environment, and so many devices and media today, managing a brand is no easy task. You need to maintain customer... [more]
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Aligning Sales with Marketing: Develop Your Own...
One of the most challenging, and potentially frustrating, aspects of modern life as a marketer can be the relationship between marketing and sales.... [more]
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Build Relationships to Build a Career
The days of blasting out resumes online are dead, so don’t wait until a few weeks before graduating to dig through job postings. Student Branding... [more]
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Bringing Data to Life with Visualization
As GfKs Bitsy Bentley makes clear, visualizing data can help marketers and researchers recognize hidden insights " and turn them into real-world... [more]
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Museum Marketing in the Digital Age, Branding...
From push to pull, to multi-channel communications - the digital age has changed the way even old industries have marketed for years. Find out how th... [more]
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A New Approach to Cause Marketing and How to...
Give a little, get a lot! In this episode, hear about a new approach to cause marketing. Also, how to measure brand strategy and social media, and... [more]
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Consumer Trends and the Future of Marketing
Consumer wants and habits can change just like that. To stay ahead, marketers need to understand the larger societal trends shaping their behavior. ... [more]
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Purchase Journeys in the Digital Age
From awareness to consideration in buying, purchase journeys are complex--even more so in the digital world. GFK's Florian Kahlert, an expert in... [more]
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Gaining Marketing Leverage with The Nutcracker,...
It's a big part of American Holiday tradition, and it plays a big role for American marketers. Find out why The Nutcracker... [more]
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A 'Revolutionary' Rebrand and Why Things Catch On
Description: A ‘Revolutionary’ Rebrand: Hear how The Connecticut Office of Tourism uses crowdsourcing and social efforts to build a state brand... [more]
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How To Be Truly Happy At Work, and Are...
Handwritten notes might be a rare commodity these days, but they’re a way to stay top of mind with business clients. In this episode, we share some t... [more]
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Building Blocks for a Successful Loyalty Program...
Following its marketers' lead, the US military is going digital - find out why and how! Also on this episode, we'll uncover how to improve the cust... [more]
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How Cross-Platform Media Consumption is Changing...
Should you spend your marketing dollars on mobile, online, television or a hybrid combination? Tune in to this episode to learn how cross-platform... [more]
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Marketing a Best Seller & The Benefits of...
Marketing a best seller is no easy task! Discover tips on how to target your audience and position the author. Read the full articles feature... [more]
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How You Can Use Augmented Reality to Drive Sales...
What does augmented reality mean for retailers? Tune into this episode to find out how this new visual technology can redefine the way consumers... [more]
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How Under Armour Moved Beyond "Shrink it and Pink...
If the demographics, women and LGBT, are nowhere on your marketing radar...pay close attention. During this episode, hear HOW and WHY some companies... [more]
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Quick Tips on Social Media & How to be a Great...
Got a crisis? During this episode, learn to take control of your digital reputation. You’ll also hear from Jeffrey Hayzlett about the secret to being... [more]
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Why Big Brands are Searching for Success Through...
Big brands such as Microsoft are diving into the content marketing game - find out why their success hinges on a self-deprecating sense of humor.... [more]
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What Makes Online Video Viewers Share Clips &...
More companies are now tapping into the video phenomenon by creating content for the sole purpose of going viral. During this episode, find out what... [more]
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Gaining Marketing Leverage with The Nutcracker,...
It's a big part of American Holiday tradition, and it plays a big role for American marketers. Find out why The Nutcracker... [more]
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Engage Marketing's Most Valuable Generation &...
Don't miss the mark! Find out how to engage marketing's most valuable generations - the Baby Boomers. Also on this episode, find out if your personal... [more]
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A New Approach to Cause Marketing and How to...
Give a little, get a lot! In this episode, hear about a new approach to cause marketing. Also, how to measure brand strategy and social media, and... [more]
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Landing Your Dream Job with Class, Location...
You're hired! Now what? In this episode, learn the 3 things to do when you land your dream job. Also, find out how to take social media beyond marke... [more]
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AMA TV: Gap Goes Back to Basics
Attention Marketers: AMA TV brings you another great episode of marketing news and insights. Hear about big brands, networking and customer loyalty!... [more]
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AMA TV: Pandora’s Marketing Success, Value of...
The American Marketing Association welcomes you to the first episode of AMA-TV. Tune in twice monthly for the latest in marketing information and... [more]
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AMA TV: Starbucks Launches Fundraising Promotion,...
Attention, Marketers! During this episode hear about Starbucks fundraising promotion for jobs program, job seekers, your job search is an... [more]
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AMA TV: Brand Differentiator, Changing the Game,...
Attention marketers, we have a great show lined up for you this week! You’ll hear how Staples-owned office supply website, Quill.com, differentiates... [more]
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Sustainable marketing strategy, successful brand...
Attention, Marketers! Hear about Denver-based Chipotle Mexican Grill Inc.'s new experiential marketing strategy complete with product sampling,... [more]
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AMA TV: US Tourism Marketing, Powerful Personal...
Welcome to another episode of AMA TV! During this episode you'll hear about tourism marketing, the push that touts 'United States of Awesome... [more]
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AMA TV: Telecommunications New Tools &...
Attention marketers, we have another great episode for you! Hear about: Advances in communications technology are helping product-centric companies... [more]
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Green global brands, networking: better to stay...
The American Marketing Association welcomes you to another edition of AMA-TV: The Marketing Channel. Tune in twice monthly for the latest in... [more]
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Nostalgia marketing, networking 101, in the...
Welcome to another episode of AMA-TV: The Marketing Channel. During today's show, find out why companies are turning to nostalgia marketing, GfK... [more]
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Tourism marketing, resume tips, getting happy &...
The American Marketing Association welcomes you to another edition of AMA-TV: The Marketing Channel. Tune in twice monthly for the latest in... [more]
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AMA TV: McDonald's Sustainability, New Year New...
Want some environmental responsibility with those fries? During this episode you'll hear about how McDonald's Scores Itself on Sustainability, 3... [more]
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AMA TV: Quarterback Tim Tebow for Jockey, Career...
Love him or hate him, Denver Broncos quarterback Tim Tebow was one of the most talked-about sports figures of the past year. During this show, hear... [more]
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AMA TV: B2B Companies Boost Small Business's via...
Attention Marketers, we have a great show lined up for you! Hear how B2B companies are using their own brands to boost small businesses, and how... [more]
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AMA TV: Winning Cause Marketing Initiatives,...
Attention Marketers! During this new episode you'll hear about winning cause marketing initiatives and how to use Pinterest in a job search. You'll... [more]
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Building Blocks for a Successful Loyalty Program...
Following its marketers' lead, the US military is going digital - find out why and how! Also on this episode, we'll uncover how to improve the cust... [more]
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How Marketers Can Affect Change in their...
We all want to be the marketer who can affect change in our organization… But how? We posed that question to best-selling author, marketing consultan... [more]
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The Secret to Being a Great Marketer
Best-selling author, marketing consultant, and AMA member Jeffrey Hayzlett reveals the secret to being a great marketer. [more]
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Privacy Remains Concern for Mobile Consumers
We all know how rapidly the mobile market has grown. But as the number of mobile users continues to grow, the concerns users have about safeguarding ... [more]
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Hayzlett on Leadership
Best selling author, marketing consultant, and AMA member Jeffrey Hayzlett talks about one of the most essential traits of a highly effective... [more]
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Consumer Trends and the Future of Marketing
Consumer wants and habits can change just like that. To stay ahead, marketers need to understand the larger societal trends shaping their behavior. ... [more]
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The Facts: Promotional Products Work!
Marketing, at its core, is simple " you promote it, they buy it. How you execute your promotion is where it gets a little tricky. A recent study... [more]
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Purchase Journeys in the Digital Age
From awareness to consideration in buying, purchase journeys are complex--even more so in the digital world. GFK's Florian Kahlert, an expert in... [more]
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Compete and Sustain Growth Through Customer...
How intimate is your organization with its customers? If the answer is not enough, the organization may be losing out on significant marketing... [more]
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Green Marketing is a Moving Target
From organic foods to recyclable containers, “green” products have become ingrained in our everyday lives. But how consumers respond to different... [more]
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What's ROI?
Countless marketing departments have spent countless hours measuring the impact of the campaigns they launch. But as best-selling author, marketing... [more]
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Marketing to the Multicultural Audience
In today’s increasingly diverse landscape, more and more companies are diverting substantial resources to marketing to multicultural audiences. But a... [more]
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Using mixed-access and mixed-mode techniques to...
From cell phones to social networking - when it comes to communicating, we have a lot of options. But this poses a problem to market researchers, who... [more]
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Your Best Friend: Confidante and Valuable...
Best-selling author, marketing consultant, and AMA member, Jeffrey Hayzlett, explains why you don’t have to look far to find a valuable marketing... [more]