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Videos with keyword "05.21.12"
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Doing Well by Doing Good: The Benevolent Halo of Social Goodwill
Companies use all sorts of techniques and tools to keep their brand in the best possible light with their customers. Now a series of empirical... [more] -
Advanced Research Techniques (ART) Forum
Since 1990 the ART Forum has presented groundbreaking quantitative methods for strategic and tactical marketing decisions. Research practitioners,... [more] -
Marketing Value: The new service-dominant marketing model
In the latest thought leadership segment pulled from Marketing News’ 75th-anniversary, marketing professors Robert F. Lusch of the University of... [more] -
Social Media, Panel Interviewing, cause marketing, advanced research techniques and more!
Attention Marketers- Tune in to hear about topics ranging from social media & careers. Myth or fact that social media is free, career expert... [more] -
Why Social Media is Not Free
According to Sujata Ramnarayan of strategic marketing consulting firm, SMStrat, there’s a misguided belief among many marketing professionals and... [more] -
Keys to Successfully Managing a Panel Interview
As a candidate in the interview process, the thought of having a group of people evaluating you all at once can be a bit overwhelming. But with... [more]