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Videos with keyword "advertising"
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Market Research in Today’s Cross-Platform World
If you’re launching a digital ad campaign, do you spend your marketing dollars on mobile, online, television or a hybrid combination? The decision be... [more] -
How Cross-Platform Media Consumption is Changing Marketing Research
Should you spend your marketing dollars on mobile, online, television or a hybrid combination? Â Tune in to this episode to learn how cross-platform... [more] -
How Under Armour Moved Beyond “Shrink it and Pink it” & How to Build Your Personal Brand Equity
If the demographics, women and LGBT, are nowhere on your marketing radar...pay close attention. Â During this episode, hear HOW and WHY some companies... [more] -
Moving Beyond “Shrink it and Pink It”
For historically male-focused brands, it can be tough to make women feel included… especially in the sports and sports apparel industries. -
LGBT Consumers Look to Companies to Fill the Void of Public Policy But Can’t be Treated as One Market
Lesbian, gay, bisexual and transgender people have long been vulnerable to discrimination but over the past decade, many corporations have shown... [more] -
Purchase Journeys in the Digital Age
From awareness to consideration in buying, purchase journeys are complex--even more so in the digital world. GFK's Florian Kahlert, an expert in... [more] -
The Price is Right, or Is It?
As the economy continues its sluggish recovery, pricing strategy remains an important consideration for marketers. -
Optimizing Your Mobile Content Is Worth the Effort
First it was search engine optimization. Then came search engine marketing. Now, with the explosion in the use of smartphone and other mobile Web... [more] -
The Eyes Have It
Men and women see things differently. So EyeTrackShop.com set out to prove that men spend more time on female bodies in ads than women do.