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Videos with keyword "analytics"
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Improving the Customer Experience with Digital Analytics
We all know that to be successful in marketing, we have to understand who our customers are and what their preferences are. That's why the emergenc... [more] -
Building Blocks for a Successful Loyalty Program & How to Improve Customer Experience with Digital Analytics
Following its marketers' lead, the US military is going digital - find out why and how! Also on this episode, we'll uncover how to improve the cust... [more] -
Bring Analytics Out of the Basement
Measurement has always been a key component of marketing, and the emergence of analytics has taken measurement to a whole new level. But as Paul... [more] -
The Human Edge of Big Data
See what took place and peaked interest at AMA's new in-person conference: The Human Edge of Big Data! -
Marketing a Best Seller & The Benefits of Bringing Analytics Out of the Basement
Marketing a best seller is no easy task! Discover tips on how to target your audience and position the author. Read the full articles feature... [more] -
Analytics with Purpose: The Human Edge of Big Data
Get ready to change the way you approach analytics! This March, the AMA is bringing marketers and researchers together in a new forum to explore the... [more] -
Marketers Use Location Analytics to Understand, Engage Shoppers
Think of the last time you went grocery shopping… Did you receive deals on your cell phone when you entered the produce section, scan cereal box bar ... [more] -
Landing Your Dream Job with Class, Location Analytics, and the Power of Promotional Products
You're hired! Now what? In this episode, learn the 3 things to do when you land your dream job. Also, find out how to take social media beyond marke... [more] -
Study: Big Data fueling Marketing Decisions, ROI
Thanks to the increasing digital data being generated by consumers today, more and more marketing decisions are being based on the information an... [more]