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Videos with keyword "branding"
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How Marketers Can Affect Change in their Organization
We all want to be the marketer who can affect change in our organization… But how? We posed that question to best-selling author, marketing consultan... [more] -
How Cross-Platform Media Consumption is Changing Marketing Research
Should you spend your marketing dollars on mobile, online, television or a hybrid combination? Â Tune in to this episode to learn how cross-platform... [more] -
LinkedIn Keywords, Endorsements, and Your Personal Brand Plan
If you’ve logged into LinkedIn lately, no doubt you’ve been bombarded with requests to endorse members of your network. According to Sima Dahl, presi... [more] -
How Under Armour Moved Beyond “Shrink it and Pink it” & How to Build Your Personal Brand Equity
If the demographics, women and LGBT, are nowhere on your marketing radar...pay close attention. Â During this episode, hear HOW and WHY some companies... [more] -
Moving Beyond “Shrink it and Pink It”
For historically male-focused brands, it can be tough to make women feel included… especially in the sports and sports apparel industries. -
Your Personal Brand Equity Plan
In order to increase your personal brand equity, you have to determine how you want to be perceived. Remember, your personal brand isn’t your job... [more] -
Why Big Brands are Searching for Success Through Self-Deprecation
Big brands such as Microsoft are diving into the content marketing game - find out why their success hinges on a self-deprecating sense of humor.... [more] -
3 Things To Do When You Land Your Dream Job
Congratulations –You hustled. You networked. You left no stone unturned and now you have a shiny new job to show for it. -
Landing Your Dream Job with Class, Location Analytics, and the Power of Promotional Products
You're hired! Now what? In this episode, learn the 3 things to do when you land your dream job. Also, find out how to take social media beyond marke... [more] -
Job Search Improvements: Customize Personal Branding For Maximum Effect
Most job seekers continue to use the same job search techniques that have been in place since the typewriter was invented...but there is a better way.