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State of Social 2013

AMA Podcasts: Turn Up the Volume on Content Marketing

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From Marketing Research to Relationship, Mixing Access and Mode Methodologies, Employee Relations & More

Attention marketers, this week's show is a chock full of research! You’ll learn about taking research to relationship, and how mixing different... [more]

Keywords: 06.25.12, 2012 olympics, alan wurtzel, AMAs Research and Strategy Summit, brite, center of global brand leadership, columbia business school, communispace, comscore, gian fulgoni, honomichl top 50 report, julie wittes schlack, keith phillips, manila austin, market research, mixed access, mixed mode, nbc universal, nyama, quality service marketing, ssi, survey, sybil stershic
Study: Big Data fueling Marketing Decisions, ROI

Thanks to the increasing digital data being generated by consumers today, more and more marketing decisions are being based on the information an... [more]

Keywords: 06.25.12, analytics, columbia business school, customer data, marketing roi