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AMA Podcasts: Turn Up the Volume on Content Marketing

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Videos with keyword "community"

How Under Armour Moved Beyond “Shrink it and Pink it” & How to Build Your Personal Brand Equity

If the demographics, women and LGBT, are nowhere on your marketing radar...pay close attention. During this episode, hear HOW and WHY some companies... [more]

Keywords: 02.25.13, adrienne lofton shaw, advertising, atlanta, bill wilkie, branding, communication, community, consumer, customer loyalty, descriptors, digital, espn, kellogg school of management, kevin plank, market, Marketing, marketmycareer.com, mtv, networking, NFL, online, personal, philip kotler, qualitative, quantitative, Sima Dahl, social, strategy, under armour
Moving Beyond “Shrink it and Pink It”

For historically male-focused brands, it can be tough to make women feel included… especially in the sports and sports apparel industries.

Keywords: 02.25.13, adrienne lofton shaw, advertising, branding, community, digital, espn, kevin plank, mtv, NFL, online, startegy, under armour
The New Chapter in Marketing Narrative, Your Best Friend: Confidante and Valuable Marketing Resource and Dissecting the 2020 Consumer

State and local governments are on a mission, challenging the property tax exempt status of nonprofit health care entities. Hear about the record of... [more]

Keywords: 06.11.12, ama atlanta, community, consumer, debra wheatman, friendsourcing, health care, Holli Salls, illinois department of revenue, Jeffrey Hayzlett, marketing narrative, nonprofit, northwestern memorial hospital, property tax exempt, resume development