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Videos with keyword "customer life time value"
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Unlocking New Sources of Growth: How to Find New Value in New Places
The climate for growth in the 21st century is changing as resource pressures push up costs and businesses are more closely scrutinized amid changing... [more] -
Marketing Value: The new service-dominant marketing model
In the latest thought leadership segment pulled from Marketing News’ 75th-anniversary, marketing professors Robert F. Lusch of the University of... [more]