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Videos with keyword "digital"
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How To Be Truly Happy At Work, and Are Handwritten Notes Still Relevant in Business?
Handwritten notes might be a rare commodity these days, but they’re a way to stay top of mind with business clients. In this episode, we share some t... [more] -
How Changing Shopper Attitudes and Technology are Reshaping Retail
Shopper habits have evolved tremendously over the last decade, and with the continuing emergence of social media and digital technologies, predicting... [more] -
Opportunity and Sacrifice: Marketers for the US Military Are Going Digital
The U.S. military, as a brand, is unlike any other. Â Its objectives change based on the geopolitical climate, its employees are often required to put... [more] -
Improving the Customer Experience with Digital Analytics
We all know that to be successful in marketing, we have to understand who our customers are and what their preferences are. That's why the emergenc... [more] -
Building Blocks for a Successful Loyalty Program & How to Improve Customer Experience with Digital Analytics
Following its marketers' lead, the US military is going digital - find out why and how! Also on this episode, we'll uncover how to improve the cust... [more] -
Marketing a Best Seller & The Benefits of Bringing Analytics Out of the Basement
Marketing a best seller is no easy task! Discover tips on how to target your audience and position the author. Read the full articles feature... [more] -
Marketing a Best Seller
How we read - and where we buy what we read - has changed drastically over the past two decades. E-readers and tablets have replaced consumers' boo... [more] -
How Under Armour Moved Beyond “Shrink it and Pink it” & How to Build Your Personal Brand Equity
If the demographics, women and LGBT, are nowhere on your marketing radar...pay close attention. Â During this episode, hear HOW and WHY some companies... [more] -
Moving Beyond “Shrink it and Pink It”
For historically male-focused brands, it can be tough to make women feel included… especially in the sports and sports apparel industries. -
Purchase Journeys in the Digital Age
From awareness to consideration in buying, purchase journeys are complex--even more so in the digital world. GFK's Florian Kahlert, an expert in... [more]