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Justify Your Marketing Budget, ROI Tips from Jeffrey Hayzlett, Social Media Conversations, and More!

Take five, and brush up on optimizing your marketing ROI! Jeffrey Hayzlett, Jim Sullivan, and other experts cover a lot of ground - from maximizing b... [more]

Keywords: 08.27.12, barry jennings, brand drivers, colloquy, corebrand, corporate value, ellen sluder, icanmakeitbetter.com, james gregory, Jeffrey Hayzlett, jim sullivan, market trends, marketing budgets, metrics, paul janowitz, research and strategy summit, return on ignoring, roi, social media, spending, transaction lift