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Videos with keyword "espn"

How Under Armour Moved Beyond “Shrink it and Pink it” & How to Build Your Personal Brand Equity

If the demographics, women and LGBT, are nowhere on your marketing radar...pay close attention. During this episode, hear HOW and WHY some companies... [more]

Keywords: 02.25.13, adrienne lofton shaw, advertising, atlanta, bill wilkie, branding, communication, community, consumer, customer loyalty, descriptors, digital, espn, kellogg school of management, kevin plank, market, Marketing, marketmycareer.com, mtv, networking, NFL, online, personal, philip kotler, qualitative, quantitative, Sima Dahl, social, strategy, under armour
Moving Beyond “Shrink it and Pink It”

For historically male-focused brands, it can be tough to make women feel included… especially in the sports and sports apparel industries.

Keywords: 02.25.13, adrienne lofton shaw, advertising, branding, community, digital, espn, kevin plank, mtv, NFL, online, startegy, under armour
Quarterback Tim Tebow for Jockey

Denver Broncos quarterback Tim Tebow was one of the most talked-about sports figures of the past year. And one company - Jockey International Inc. -... [more]

Keywords: 02.27.12, branding, Denver Broncos, dustin cohn, espn, heisman trophy, jockey, marketing communications, NFL, social media, Tim Tebow