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Videos with keyword "GfK"
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Understanding Brand-Consumer Connection
With an increasingly competitive environment, and so many devices and media today, managing a brand is no easy task. You need to maintain customer... [more] -
Gaining Marketing Leverage with The Nutcracker, and Understanding the Brand-Consumer Connection
It's a big part of American Holiday tradition, and it plays a big role for American marketers. Find out why The Nutcracker... [more] -
A New Approach to Cause Marketing and How to Measure Brand Strategy
Give a little, get a lot! In this episode, hear about a new approach to cause marketing. Also, how to measure brand strategy and social media, and... [more] -
Museum Marketing in the Digital Age, Branding Your Job Search, and 3 Must-Do’s for Highly Effective Marketing
From push to pull, to multi-channel communications - the digital age has changed the way even old industries have marketed for years. Find out how th... [more] -
Green Marketing is a Moving Target
From organic foods to recyclable containers, “green” products have become ingrained in our everyday lives. But how consumers respond to different... [more] -
How Glass is Packaging both Brand and Sustainability, Building Relationships to Build Careers, Why Green Marketing is a Moving Target, and more!
Glass Half Full - it's the positive approach one glass container manufacturer is using to build its business. Find out how its integrated global... [more] -
P&G Turns Satire into a Solution, Credibility During a Job Search, Bringing Data to Life with Visualization & more
Make the best of every situation! In this show, find out how consumer packaged goods company P&G turns satire into a solution. Also, discover how... [more] -
Bringing Data to Life with Visualization
As GfKs Bitsy Bentley makes clear, visualizing data can help marketers and researchers recognize hidden insights – and turn them into real-world... [more] -
Marketing to the Multicultural Audience
In today’s increasingly diverse landscape, more and more companies are diverting substantial resources to marketing to multicultural audiences. But a... [more] -
Cause & Effect Marketing, Hiring Young Entrepreneurs & More
During this episode you'll hear why one Johns Hopkins researcher says that marketers should be playing an active role in helping to end the U.S.... [more]