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Videos with keyword "marketing campaign"

Customer Experience Leaps with Loyalty

In today’s marketing thought leader segment, LoyaltyOne CEO and president, Bryan Pearson, talks about making the Loyalty Leap, and how building... [more]

Keywords: 05.07.12, analysis, bryan pearson, customer experience, Customer Loyalty Program, enterprise, loyalty, loyaltyone, marketing campaign, relationship
Patagonia Works to Blaze New Trails in Sustainability

Last fall on Cyber Monday, the busiest online shopping day of the year, Patagonia customers opened their e-mail inboxes to see these words in the... [more]

Keywords: 03.26.12, branding, common threads initiative, marketing campaign, marketing communication, patagonia, rob bondurant
Gap Goes Back to Basics

Throughout much of its 42-year history, Gap has had a lock on mid-market fashion, but the San Francisco-based retailer has struggled in recent years.... [more]

Keywords: 11.21.11, brand identity, branding, gap, marketing campaign, marketingnews, price promotion, print campaign
Your Job Search – Your Most Important Marketing Campaign

Debra Wheatman, President of Careers Done Write, has some advice for job seekers, reminding them that their job search is an all-important marketing... [more]

Keywords: 11.07.11, careers, debra wheatman, job market, job search, marketing campaign, resume, target audience