American Marketing Association » marketing campaign

Customer Experience Leaps with Loyalty

randell.mauricio — Mon, 07 May 2012 13:00:19 +0000

In today’s marketing thought leader segment, LoyaltyOne CEO and president, Bryan Pearson, talks about making the Loyalty Leap, and how building customer intimacy transforms the customer experience, allowing your organization to surpass the results of traditional marketing campaigns.

Patagonia Works to Blaze New Trails in Sustainability

randell.mauricio — Mon, 26 Mar 2012 13:00:22 +0000

Last fall on Cyber Monday, the busiest online shopping day of the year, Patagonia customers opened their e-mail inboxes to see these words in the outdoor apparel retailer’s promotional message: “Don’t Buy This Jacket.”

Gap Goes Back to Basics

randell.mauricio — Mon, 21 Nov 2011 14:00:24 +0000

Throughout much of its 42-year history, Gap has had a lock on mid-market fashion, but the San Francisco-based retailer has struggled in recent years. Now Gap’s first-ever global CMO is helping the iconic brand rediscover its soul.

Your Job Search – Your Most Important Marketing Campaign

randell.mauricio — Mon, 07 Nov 2011 14:00:24 +0000

Debra Wheatman, President of Careers Done Write, has some advice for job seekers, reminding them that their job search is an all-important marketing campaign.