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Videos with keyword "marketing communication"

The Evolution of Email: Essentials for Campaign Success

As the number of ways to connect with your audience has widened the marketing landscape, so too has the need for taking your email marketing beyond a... [more]

Keywords: 05.07.12, email marketing, marketing communication
Old Dog Learns New Tricks: Using Press Releases for Lead Generation

According to AMA content partner, PR Newswire, one old-school communications tool is being used effectively, not only to disseminate news, but to... [more]

Keywords: 03.26.12, lead generation, marketing communication, pr newswire, press release
Patagonia Works to Blaze New Trails in Sustainability

Last fall on Cyber Monday, the busiest online shopping day of the year, Patagonia customers opened their e-mail inboxes to see these words in the... [more]

Keywords: 03.26.12, branding, common threads initiative, marketing campaign, marketing communication, patagonia, rob bondurant
Full-Serve: Advances in Communications Technology Fuel Service-infusion Trends

New communications technology is paving the way for the latest business trend – product-centric companies are now adding service to their bag of... [more]

Keywords: 12.14.11, cisco systems, communications technology, gary bridge, marketing communication, proteus biomedical