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Videos with keyword "marketing strategy"

American Marketing Association’s Board of Directors

July 1st marked the beginning of a new term for the American Marketing Association’s Board of Directors. These highly experienced professionals... [more]

Keywords: 07.09.12, association, marketing strategy, the wharton school at university of pennsylvania
AMA Berry Book Winner

Looking for books that will help boost your bottom line? Here are two to consider.

Keywords: 11.21.11, ama awards, marketing metrics, marketing strategy
Chipotle Serves Up Burritos with a Side of Sustainability Education

Chipotle Mexican grill has a new experiential marketing strategy to promote the “sustainable” mindset behind its mass-market, made-to-order burritos... [more]

Keywords: 10.24.11, cause marketing, chipotle, marketing news, marketing strategy, sustanability marketing