American Marketing Association » mckinsey http://amatv.marketingpower.com Fri, 17 May 2013 20:33:14 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Caution Ahead: What Consumers Think About the Economy http://amatv.marketingpower.com/caution-ahead-what-consumers-think-about-the-economy http://amatv.marketingpower.com/caution-ahead-what-consumers-think-about-the-economy#comments Wed, 14 Dec 2011 14:00:18 +0000 randell.mauricio http://videos.marketingpower.com/?p=130 Consumers are feeling noticeably less confident about the economy than they were six months ago.
The most recent survey of American consumers by McKinsey, an AMA partner, reports that optimism has slumped to 23%, down from 35% in March 2011 and 41% in September 2009.

]]> http://amatv.marketingpower.com/caution-ahead-what-consumers-think-about-the-economy/feed 0 Are Your Customers Becoming Digital Junkies? http://amatv.marketingpower.com/are-your-customers-becoming-digital-junkies http://amatv.marketingpower.com/are-your-customers-becoming-digital-junkies#comments Mon, 12 Sep 2011 14:38:10 +0000 randell.mauricio http://videos.marketingpower.com/?p=56 New research from AMA content partner, McKinsey, reveals nearly half of US online consumers are now advanced users of smartphones and social networks.

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