Browse by Category & Topic
Videos with keyword "media"
-
A ‘Revolutionary’ Brand
Post-recession cutbacks left many state tourism offices across the United States with depleted marketing budgets. In 2010 and 2011, the Connecticut... [more] -
State of Social Media 2013 – Advanced Strategies to Advance Results
As we all know by now, social media has changed the landscape of marketing as we know it. And it’s become an ever-evolving engine that’s constantly... [more] -
A ‘Revolutionary’ Rebrand and Why Things Catch On
Description: A ‘Revolutionary’ Rebrand: Hear how The Connecticut Office of Tourism uses crowdsourcing and social efforts to build a state brand... [more]
-
Young “Internet Natives” Devour Media, Both New and Old
Remember life without the Internet, or what things were like before texting and cell phones? Well, young adults growing up today don’t. This digital ... [more] -
How Cross-Platform Media Consumption is Changing Marketing Research
Should you spend your marketing dollars on mobile, online, television or a hybrid combination? Tune in to this episode to learn how cross-platform... [more] -
Quick Tips on Social Media & How to be a Great Marketer
Got a crisis? During this episode, learn to take control of your digital reputation. You’ll also hear from Jeffrey Hayzlett about the secret to being... [more] -
Crisis Management: Take Control of Your Digital Reputation
Research from Zeno Group shows 43 per cent of B2B CEOs surveyed said that they never consider or rarely consider their social media reputations when... [more] -
A Tactical Holiday Tradition: Chicago’s Joffrey Ballet & the Nutcracker
For many Americans, The Nutcracker is the only professional ballet that they've seen - or will see... Which means that ballet companies nationwide ... [more] -
Gaining Marketing Leverage with The Nutcracker, and Understanding the Brand-Consumer Connection
It's a big part of American Holiday tradition, and it plays a big role for American marketers. Find out why The Nutcracker... [more] -
Social Media 2013: New Strategies for Driving Traffic, Engagement and Conversions
Remember to get the edge you need in today’s competitive marketplace with AMA’s newly revamped Professional Certified Marketer program.