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Bring Analytics Out of the Basement
Measurement has always been a key component of marketing, and the emergence of analytics has taken measurement to a whole new level. But as Paul...
[more]Keywords: 03.25.13, analytics, basement, bring, metrics, nspiratory, out, paul, prophet, schrimpf, social media metrics, strategy
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Marketing a Best Seller & The Benefits of Bringing Analytics Out of the Basement
Marketing a best seller is no easy task! Discover tips on how to target your audience and position the author.
Read the full articles feature... [more]Keywords: 03.25.13, alumni, analytics, basement, behavior, book, bring, content, culture, curate, customer, data, digital, e-reader, geographic, graduate, jerry, metrics, online, out, paul, prophet, publishing, rackley, random house, research, schrimpf, social, social media metrics, stacie garlieb, strategy, successful impressions, transcript services
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A New Approach to Cause Marketing and How to Measure Brand Strategy
Give a little, get a lot! In this episode, hear about a new approach to cause marketing. Also, how to measure brand strategy and social media, and...
[more]Keywords: 11.05.12, career, cause, communication, GfK, Kathy, Marketing, measure, methodology, metrics, nonprofit, online, philanthropic, profile, program, prophet, report, resources, resume, roger, Sheehan, sinclair, startegy, strategy, valuation, warby parker
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How To Measure Brand Strategy
A recent article, published by AMA Content Partner Prophet, warns that a new international initiative may change the way companies report to...
[more]Keywords: 11.05.12, measure, methodology, metrics, prophet, report, roger, sinclair, strategy, valuation
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Landing Your Dream Job with Class, Location Analytics, and the Power of Promotional Products
You're hired! Now what?
In this episode, learn the 3 things to do when you land your dream job.
Also, find out how to take social media beyond marke...
[more]Keywords: 10.22.12, ad, analytics, apps, awards, BehaviourLens, brainjuice, branding, Buyology, campaign, dahl, dana vanden heuvel, dashboard, Dave Sikora, Digby, engagement, facebook, google, innovation, interview, jibunu, linkedin, locately, location, marketingsavant, media, metrics, mobile, network, online, personal, ppai, print, product, profile, promotional, recruit, research, retail, sima, smartphone, social, study, survey, technology, thaddeus ford-jones, Training, tv, twitter
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Justify Your Marketing Budget, ROI Tips from Jeffrey Hayzlett, Social Media Conversations, and More!
Take five, and brush up on optimizing your marketing ROI!
Jeffrey Hayzlett, Jim Sullivan, and other experts cover a lot of ground - from maximizing b...
[more]Keywords: 08.27.12, barry jennings, brand drivers, colloquy, corebrand, corporate value, ellen sluder, icanmakeitbetter.com, james gregory, Jeffrey Hayzlett, jim sullivan, market trends, marketing budgets, metrics, paul janowitz, research and strategy summit, return on ignoring, roi, social media, spending, transaction lift
