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The New Chapter in Marketing Narrative, Your Best Friend: Confidante and Valuable Marketing Resource and Dissecting the 2020 Consumer

State and local governments are on a mission, challenging the property tax exempt status of nonprofit health care entities. Hear about the record of... [more]

Keywords: 06.11.12, ama atlanta, community, consumer, debra wheatman, friendsourcing, health care, Holli Salls, illinois department of revenue, Jeffrey Hayzlett, marketing narrative, nonprofit, northwestern memorial hospital, property tax exempt, resume development
What to Include in Your Nonprofit’s Marketing Narrative

With state and local governments challenging the property tax exempt status of nonprofit health care entities, the record of how hospitals support a... [more]

Keywords: 06.11.12, advanced social media, communications channels, community benefit, economic benefits, health care, health system, marketing messages, mission, nonprofit, northwestern memorial hospital, partnerships, proactive communications, property tax exemption, social media