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Videos with keyword "online"
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How Cross-Platform Media Consumption is Changing Marketing Research
Should you spend your marketing dollars on mobile, online, television or a hybrid combination? Tune in to this episode to learn how cross-platform... [more] -
LinkedIn Keywords, Endorsements, and Your Personal Brand Plan
If you’ve logged into LinkedIn lately, no doubt you’ve been bombarded with requests to endorse members of your network. According to Sima Dahl, presi... [more] -
Marketing a Best Seller & The Benefits of Bringing Analytics Out of the Basement
Marketing a best seller is no easy task! Discover tips on how to target your audience and position the author. Read the full articles feature... [more] -
Marketing a Best Seller
How we read - and where we buy what we read - has changed drastically over the past two decades. E-readers and tablets have replaced consumers' boo... [more] -
24th Annual Advanced Research Techniques Forum: “Finding Your Focus”
The ART Forum is a unique environment in which research practitioners, industry clients, and academics come together to share ideas and learn about... [more] -
How Under Armour Moved Beyond “Shrink it and Pink it” & How to Build Your Personal Brand Equity
If the demographics, women and LGBT, are nowhere on your marketing radar...pay close attention. During this episode, hear HOW and WHY some companies... [more] -
Moving Beyond “Shrink it and Pink It”
For historically male-focused brands, it can be tough to make women feel included… especially in the sports and sports apparel industries. -
Applied Research Methods
The American Marketing Association Applied Research Methods is an intensive, customized learning experience, focused on practical applications and... [more] -
Quick Tips on Social Media & How to be a Great Marketer
Got a crisis? During this episode, learn to take control of your digital reputation. You’ll also hear from Jeffrey Hayzlett about the secret to being... [more] -
Crisis Management: Take Control of Your Digital Reputation
Research from Zeno Group shows 43 per cent of B2B CEOs surveyed said that they never consider or rarely consider their social media reputations when... [more]