Annual MarketingConference

State of Social 2013

AMA Podcasts: Turn Up the Volume on Content Marketing

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Videos with keyword "positioning"

Make Your Brand Stand for Something

What message are you putting out to your customers about your brand? What's your brand's reason for being? These questions were taken up during a r... [more]

Keywords: 01.07.13, brand, Copernicus, effective, habits, highly, kevin clancy, marketer, message, positioning, seven, strategy
What Makes Online Video Viewers Share Clips & Making Your Brand Stand for Something

More companies are now tapping into the video phenomenon by creating content for the sole purpose of going viral. During this episode, find out what... [more]

Keywords: 01.07.13, analytics with a purpose, b2b sales, Big Data, brand, Brand Management, channels, coca-cola, Copernicus, David Matathia, distribution, effective, evaluating, habits, highly, hyundai, innovation, Internship, interpreting data sets, James Walker, Justin de Graaf, kevin clancy, leveraging segmentation, marketer, marketing analytics, message, positioning, practical work, prophet, San Diego, seven, social marketing, stacie garlieb, strategy, Tip
AMA TV: Winning Cause Marketing Initiatives, Using Pinterest in a Job Search, Jack Trout on Positioning & more!

Attention Marketers! During this new episode you'll hear about winning cause marketing initiatives and how to use Pinterest in a job search. You'll... [more]

Keywords: 04.23.12, aquent, bernie borges, cause marketing, futures company, jack trout, job search, nonprofit marketing conference, park howell, park&co, pinterest, positioning, retail, technology, unbundling, water conservation
AMA 75: Trout on Positioning

Noted marketing strategist, Jack Trout, shares a few tips to help you position your product to win.

Keywords: 04.23.12, branding, jack trout, positioning