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Videos with keyword "startegy"

Moving Beyond “Shrink it and Pink It”

For historically male-focused brands, it can be tough to make women feel included… especially in the sports and sports apparel industries.

Keywords: 02.25.13, adrienne lofton shaw, advertising, branding, community, digital, espn, kevin plank, mtv, NFL, online, startegy, under armour
A New Approach to Cause Marketing and How to Measure Brand Strategy

Give a little, get a lot! In this episode, hear about a new approach to cause marketing. Also, how to measure brand strategy and social media, and... [more]

Keywords: 11.05.12, career, cause, communication, GfK, Kathy, Marketing, measure, methodology, metrics, nonprofit, online, philanthropic, profile, program, prophet, report, resources, resume, roger, Sheehan, sinclair, startegy, strategy, valuation, warby parker
Give a Little, Get a Lot: A New Approach to Cause Marketing

Doing good, really might do you well. A recent study by PR firm Edelman suggests 87 per cent of global consumers believe businesses need to at least... [more]

Keywords: 11.05.12, cause, Marketing, Neil Blumenthal, nonprofit, philanthropic, program, startegy, warby parker