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Videos with keyword "youtube"
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Contagious: Why Things Catch On
What makes things popular? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these... [more] -
A ‘Revolutionary’ Rebrand and Why Things Catch On
Description: A ‘Revolutionary’ Rebrand: Hear how The Connecticut Office of Tourism uses crowdsourcing and social efforts to build a state brand... [more]
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Quick Tips on Social Media & How to be a Great Marketer
Got a crisis? During this episode, learn to take control of your digital reputation. You’ll also hear from Jeffrey Hayzlett about the secret to being... [more] -
Crisis Management: Take Control of Your Digital Reputation
Research from Zeno Group shows 43 per cent of B2B CEOs surveyed said that they never consider or rarely consider their social media reputations when... [more] -
Turning the Tide: P&G’s Clothes-cleaning Champ Turns Satire into a Solution
Procter & Gamble got an assist in its efforts to create some digital traction for its Tide detergent line on May 29 when The Onion, a satirical... [more]