About AMA TV
AMA TV: The Marketing Channel is brought to you by the American Marketing Association, the largest professional marketing organization in North America. AMA TV features the latest in industry trends, marketing insights and relevant career information delivered in a short, entertaining, fast-paced TV show format with a new episode twice monthly.
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Recent Episodes
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A 'Revolutionary' Rebrand and Why Things Catch On
Description: A ‘Revolutionary’ Rebrand: Hear how The Connecticut Office of Tourism uses crowdsourcing and social efforts to build a state brand...[more]
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How To Be Truly Happy At Work, and Are Handwritten Notes Still Relevant in Business?
Handwritten notes might be a rare commodity these days, but they’re a way to stay top of mind with business clients. In this episode, we share some t...[more] -
Building Blocks for a Successful Loyalty Program & How to Improve Customer Experience with Digital Analytics
Following its marketers' lead, the US military is going digital - find out why and how! Also on this episode, we'll uncover how to improve the cust...[more] -
How Cross-Platform Media Consumption is Changing Marketing Research
Should you spend your marketing dollars on mobile, online, television or a hybrid combination? Tune in to this episode to learn how cross-platform...[more] -
Marketing a Best Seller & The Benefits of Bringing Analytics Out of the Basement
Marketing a best seller is no easy task! Discover tips on how to target your audience and position the author. Read the full articles feature...[more] -
How You Can Use Augmented Reality to Drive Sales & The Top 10 Business Card Mistakes You Might Be Making
What does augmented reality mean for retailers? Tune into this episode to find out how this new visual technology can redefine the way consumers...[more] -
How Under Armour Moved Beyond "Shrink it and Pink it" & How to Build Your Personal Brand Equity
If the demographics, women and LGBT, are nowhere on your marketing radar...pay close attention. During this episode, hear HOW and WHY some companies...[more] -
Quick Tips on Social Media & How to be a Great Marketer
Got a crisis? During this episode, learn to take control of your digital reputation. You’ll also hear from Jeffrey Hayzlett about the secret to being...[more] -
Why Big Brands are Searching for Success Through Self-Deprecation
Big brands such as Microsoft are diving into the content marketing game - find out why their success hinges on a self-deprecating sense of humor....[more] -
What Makes Online Video Viewers Share Clips & Making Your Brand Stand for Something
More companies are now tapping into the video phenomenon by creating content for the sole purpose of going viral. During this episode, find out what...[more]