AMA TV: The Marketing Channel

AMA TV: Brand Partnerships, Creativity &...

Attention Marketers! We have a great show lined up for you with topics ranging from brand partnerships, career tips in creativity & leadership,... [more]

Keywords: branding, leadership, mobile marketing, aberdeen group, 04.09.12

Building Blocks for a Successful Loyalty Program...

Following its marketers' lead, the US military is going digital - find out why and how! Also on this episode, we'll uncover how to improve the cust... [more]

Keywords: stacie garlieb, successful impressions, digital, career, gamification

Four Steps to Success in the Digital World

From Best Buy using Twitter as a customer service tool to new portals like Airbnb, a site where homeowners compete with hotels and motels as lodging... [more]

Keywords: 04.09.12, digitalization, digital markleting, prophet

Green Marketing is a Moving Target

From organic foods to recyclable containers, “green” products have become ingrained in our everyday lives. But how consumers respond to different... [more]

Keywords: GfK, 09.10.12, green marketing, tim kenyon, green gauge study

Keys to Actionable Segmentation

Lisa Gudding, Executive Vice President for GfK Custom Research North America, shares how your organization can execute segmentation during and after... [more]

Keywords: GfK Custom Research North America, GfK, 12.14.11, Lisa Gudding

Mobile Marketing - From Ideation to Creation...

Mobile as a marketing channel is exploding, and now is the time to go beyond simple executions and tackle mobile from a strategic marketing... [more]

Keywords: digital, strategy, mobile marketing, measurement, campaign

A Brand's Digital Best Friend, Competing Through...

Mind Your Digital Business! This show covers a lot about digital, video and mobile marketing. Also hear how to compete and sustain growth through... [more]

Keywords: Video, digital, brand, research, mobile marketing

Benefits of Talent Bridge

Tracy Sinclair, Vice President of global marketing at marketing and creative staffing firm, Aquent, shares a concept called “Talent Bridge” that... [more]

Keywords: Talent Bridge, Human Resources, 02.27.12

Gamification: Is It the Latest Buzz or the Newest...

Gamification has caught on as the new buzzword, and it may be more than just a passing trend. Jackie Lorch, Vice President of Global Knowledge... [more]

Keywords: gamification, ssi, survey, engagement, jackie lorch

Customer Experience Leaps with Loyalty

In today’s marketing thought leader segment, LoyaltyOne CEO and president, Bryan Pearson, talks about making the Loyalty Leap, and how building... [more]

Keywords: marketing campaign, Customer Loyalty Program, 05.07.12, loyaltyone, bryan pearson

It's Time for your Business to Thrive

Keywords: 04.23.12, aquent, business, thrive

Authoring Effective Content

Content Marketing is a proven strategy for engaging customers and prospects, and the marketing community is investing heavily in creating and... [more]

Keywords: content, 03.25.13, jerry, rackley, curate

Will QR Codes Fly or Die in 2012?

Will Quick Response codes be the next technology to bite the dust? Not so fast, QR naysayers. While QR codes still face challenges in adoption and... [more]

Keywords: smartphones, brand, 1.23.12, quick response codes, tablets

Career Tip on Creativity & Leadership

In times of chaos, change, or challenge, creativity in leadership is essential. However, although many organizations value creativity, the leaders... [more]

Keywords: debra wheatman, leadership, 04.09.12, creativity, author susan cain ph.d.

How To Be Truly Happy At Work, and Are...

Handwritten notes might be a rare commodity these days, but they’re a way to stay top of mind with business clients. In this episode, we share some t... [more]

Keywords: Video, digital, strategy, career, research

Building Blocks for a Successful Loyalty Program...

Following its marketers' lead, the US military is going digital - find out why and how! Also on this episode, we'll uncover how to improve the cust... [more]

Keywords: stacie garlieb, successful impressions, digital, career, gamification

How Cross-Platform Media Consumption is Changing...

Should you spend your marketing dollars on mobile, online, television or a hybrid combination?  Tune in to this episode to learn how cross-platform... [more]

Keywords: Sima Dahl, Jeffrey Hayzlett, branding, networking, advertising

Marketing a Best Seller & The Benefits of...

Marketing a best seller is no easy task! Discover tips on how to target your audience and position the author. Read the full articles feature... [more]

Keywords: stacie garlieb, successful impressions, digital, social media metrics, strategy

How You Can Use Augmented Reality to Drive Sales...

What does augmented reality mean for retailers? Tune into this episode to find out how this new visual technology can redefine the way consumers... [more]

Keywords: Marketing, technology, retail, tim tyrell smith, google

How Under Armour Moved Beyond "Shrink it and Pink...

If the demographics, women and LGBT, are nowhere on your marketing radar...pay close attention.  During this episode, hear HOW and WHY some companies... [more]

Keywords: Marketing, Sima Dahl, branding, networking, advertising

Quick Tips on Social Media & How to be a Great...

Got a crisis? During this episode, learn to take control of your digital reputation. You’ll also hear from Jeffrey Hayzlett about the secret to being... [more]

Keywords: b2b, strategy, best practices, youtube, social

Why Big Brands are Searching for Success Through...

Big brands such as Microsoft are diving into the content marketing game - find out why their success hinges on a self-deprecating sense of humor.... [more]

Keywords: branding, debra wheatman, resume, strategy, career tips

What Makes Online Video Viewers Share Clips &...

More companies are now tapping into the video phenomenon by creating content for the sole purpose of going viral. During this episode, find out what... [more]

Keywords: stacie garlieb, brand, strategy, hyundai, prophet

Gaining Marketing Leverage with The Nutcracker,...

It's a big part of American Holiday tradition, and it plays a big role for American marketers. Find out why The Nutcracker... [more]

Keywords: GfK, partnership, social media, content, media

Engage Marketing's Most Valuable Generation &...

Don't miss the mark! Find out how to engage marketing's most valuable generations - the Baby Boomers. Also on this episode, find out if your personal... [more]

Keywords: Jeffrey Hayzlett, debra wheatman, careers done write, colloquy, 11.19.12

A New Approach to Cause Marketing and How to...

Give a little, get a lot! In this episode, hear about a new approach to cause marketing. Also, how to measure brand strategy and social media, and... [more]

Keywords: Marketing, GfK, resume, strategy, career

Landing Your Dream Job with Class, Location...

You're hired! Now what? In this episode, learn the 3 things to do when you land your dream job. Also, find out how to take social media beyond marke... [more]

Keywords: branding, network, dana vanden heuvel, marketingsavant, research

Museum Marketing in the Digital Age, Branding...

From push to pull, to multi-channel communications - the digital age has changed the way even old industries have marketed for years. Find out how th... [more]

Keywords: branding, GfK, website, social media, job search

AMA TV: Gap Goes Back to Basics

Attention Marketers: AMA TV brings you another great episode of marketing news and insights. Hear about big brands, networking and customer loyalty!... [more]

Keywords: 11.21.11

AMA TV: Pandora’s Marketing Success, Value of...

The American Marketing Association welcomes you to the first episode of AMA-TV. Tune in twice monthly for the latest in marketing information and... [more]

AMA TV: Starbucks Launches Fundraising Promotion,...

Attention, Marketers! During this episode hear about Starbucks fundraising promotion for jobs program, job seekers, your job search is an... [more]

Keywords: 11.07.11

AMA TV: Brand Differentiator, Changing the Game,...

Attention marketers, we have a great show lined up for you this week! You’ll hear how Staples-owned office supply website, Quill.com, differentiates... [more]

Keywords: Jeffrey Hayzlett, QR Codes, debra wheatman, brand differentiator, 1.23.12

Sustainable marketing strategy, successful brand...

Attention, Marketers! Hear about Denver-based Chipotle Mexican Grill Inc.'s new experiential marketing strategy complete with product sampling,... [more]

Keywords: 10.24.11

AMA TV: US Tourism Marketing, Powerful Personal...

Welcome to another episode of AMA TV! During this episode you'll hear about tourism marketing, the push that touts 'United States of Awesome... [more]

Keywords: 1.09.12

AMA TV: Telecommunications New Tools &...

Attention marketers, we have another great episode for you! Hear about: Advances in communications technology are helping product-centric companies... [more]

Keywords: 12.14.11

Green global brands, networking: better to stay...

The American Marketing Association welcomes you to another edition of AMA-TV: The Marketing Channel. Tune in twice monthly for the latest in... [more]

Keywords: 09.12.11

Nostalgia marketing, networking 101, in the...

Welcome to another episode of AMA-TV: The Marketing Channel. During today's show, find out why companies are turning to nostalgia marketing, GfK... [more]

Keywords: 10.10.11

Tourism marketing, resume tips, getting happy &...

The American Marketing Association welcomes you to another edition of AMA-TV: The Marketing Channel. Tune in twice monthly for the latest in... [more]

Keywords: 09.26.11

AMA TV: McDonald's Sustainability, New Year New...

Want some environmental responsibility with those fries? During this episode you'll hear about how McDonald's Scores Itself on Sustainability, 3... [more]

Keywords: career, sherri thomas, McDonald's, Sustainability, 75th Anniversary

AMA TV: Quarterback Tim Tebow for Jockey, Career...

Love him or hate him, Denver Broncos quarterback Tim Tebow was one of the most talked-about sports figures of the past year. During this show, hear... [more]

Keywords: sherri thomas, Denver Broncos, Tim Tebow, NFL, Career Reinvention

AMA TV: B2B Companies Boost Small Business's via...

Attention Marketers, we have a great show lined up for you! Hear how B2B companies are using their own brands to boost small businesses, and how... [more]

Keywords: branding, debra wheatman, b2b, 05.07.12, smb

AMA TV: Winning Cause Marketing Initiatives,...

Attention Marketers! During this new episode you'll hear about winning cause marketing initiatives and how to use Pinterest in a job search. You'll... [more]

Keywords: cause marketing, job search, bernie borges, water conservation, park&co

Building Blocks for a Successful Loyalty Program...

Following its marketers' lead, the US military is going digital - find out why and how! Also on this episode, we'll uncover how to improve the cust... [more]

Keywords: stacie garlieb, successful impressions, digital, career, gamification

How Marketers Can Affect Change in their...

We all want to be the marketer who can affect change in our organization… But how? We posed that question to best-selling author, marketing consultan... [more]

Keywords: Marketing, Jeffrey Hayzlett, branding, strategy

The Secret to Being a Great Marketer

Best-selling author, marketing consultant, and AMA member Jeffrey Hayzlett reveals the secret to being a great marketer. [more]

Keywords: Jeffrey Hayzlett, great marketing, secret to marketing, marketing tip

Privacy Remains Concern for Mobile Consumers

We all know how rapidly the mobile market has grown. But as the number of mobile users continues to grow, the concerns users have about safeguarding ... [more]

Keywords: mobile, privacy, catalysis, david crabtree, pew internet and american life project survey

Hayzlett on Leadership

Best selling author, marketing consultant, and AMA member Jeffrey Hayzlett talks about one of the most essential traits of a highly effective... [more]

Keywords: Jeffrey Hazlett, Leadership Tips

Consumer Trends and the Future of Marketing

Consumer wants and habits can change just like that. To stay ahead, marketers need to understand the larger societal trends shaping their behavior. ... [more]

Keywords: Marketing, research, consumer, Kathy Sheehan, trends

The Facts: Promotional Products Work!

Marketing, at its core, is simple �" you promote it, they buy it. How you execute your promotion is where it gets a little tricky. A recent study... [more]

Keywords: research, study, online, promotional, product

Purchase Journeys in the Digital Age

From awareness to consideration in buying, purchase journeys are complex--even more so in the digital world. GFK's Florian Kahlert, an expert in... [more]

Keywords: Marketing, advertising, digital, tips, techniques

Compete and Sustain Growth Through Customer...

How intimate is your organization with its customers? If the answer is not enough, the organization may be losing out on significant marketing... [more]

Keywords: bryan pearson, loyalty, growth, customer, one

Green Marketing is a Moving Target

From organic foods to recyclable containers, “green” products have become ingrained in our everyday lives. But how consumers respond to different... [more]

Keywords: GfK, green marketing, tim kenyon, green gauge study

What's ROI?

Countless marketing departments have spent countless hours measuring the impact of the campaigns they launch. But as best-selling author, marketing... [more]

Keywords: Jeffrey Hayzlett, roi

Marketing to the Multicultural Audience

In today’s increasingly diverse landscape, more and more companies are diverting substantial resources to marketing to multicultural audiences. But a... [more]

Keywords: Marketing, GfK, multicultural, market research, carlos garcia

Using mixed-access and mixed-mode techniques to...

From cell phones to social networking - when it comes to communicating, we have a lot of options. But this poses a problem to market researchers, who... [more]

Keywords: ssi, keith phillips, mixed access, mixed-mode techniques, research data

Your Best Friend: Confidante and Valuable...

Best-selling author, marketing consultant, and AMA member, Jeffrey Hayzlett, explains why you don’t have to look far to find a valuable marketing... [more]

Keywords: Jeffrey Hayzlett, friend sourcing